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Showing posts with label Mobile websites. Show all posts
Showing posts with label Mobile websites. Show all posts

Monday, April 18, 2011

How to Make a Mobile Website – 6 Easy Tips

How to Make a Mobile Website – 6 Easy Tips

http://www.mobilehelpers.com/globaljetbusinesssolutions
Accessing the web through mobile handheld devices is a usual practice these days. It’s apparent that people hooked to the Internet via their phones are on the huge rise. Furthermore, lots of consumer-focused companies have already realized how promising the mobile platform is and have by now equipped themselves with a mobile-friendly alternatives to their primary websites so that they will as well provide an accessible user experience on mobile devices. Here are 6 Easy Tips to help you make  a smart desicion about creating marketing campaigns instead of throwing away your advertising dollars.

In fact mobile web browsing is not a passing fad, it has actually become an absolute necessity, even the new Internet standard. So if you haven’t yet set up your own mobile site, we’ll today focus on how you can create a mobile version of your site running through various important options and basic techniques you can employ to make your mobile site work successfully. Now having got some of the theory out of the way, let’s turn our attention to more practical matters.

Obviously if you are not in charge of modifying your website you understand that every time you change something your web designer will charge you, so the below method may not be the most cost effective option. I reccommend going to www.mobilehelpers.com/globaljetbusinesssolutions to recieve a free demo on How to Make a Mobile Website for a one time fee and easy to update mobile website access

There is a special procedure involved in designing a mobile website. One way to build your mobile site is to modify your existing website to make it compatible for mobile handsets. If you decide to do so, expect that there will be big changes in terms of layout, design and construction. Here are some principles you should take note of before proceeding to build one of your own:

1. Layout

It can be time consuming to browse through a mobile site, so remember to put all of the most important information you want mobile users to see on the top of the page. And don’t forget to include your company logo being customized for a mobile site. Make sure to minimize left/right navigation, which is difficult on a phone, and instead arrange your content in a single column layout. Also you should minimize the use of tables, but if you do need to incorporate them, use no more than 2 columns, and avoid row and column merging.

2. Content

You should make sure that the information on your website is easy to read and navigate, and doesn’t take the visitors much to figure out, since they’re probably on the go while looking at your mobile site. Having finally selected what part of the content should be displayed on mobile, tailor your site menu adjusting text to avoid zooming. As for the typography used to render the content, consider using headings to control font sizing.

3. Coding

There is not really any special coding required for your actual mobile site. It is much easier if your mobile site is coded using either XML or XHTML. You may also build your site with the most basic HTML and CSS coding possible. Title tags, description meta tags, heading tags and filenames should be carefully crafted with target keywords to maximize the little optimizable content available.

4. Images

Most mobile phones would take forever to load heavy images. So use images and graphics as little as possible, only where contextually relevant. And if you do wish to put images on your mobile website, it should be in .jpeg or .gif or .png format as these files are pretty much light-weight. Plus make sure to compress your pictures to avoid zooming. And one more, today nearly all current devices display images, however, users may browse with the images turned off. So always use the alt text which is a recommended practice.

5. Page Size

When assigning a style for a mobile website, it’s very essential to keep it all simple and page sizes small. Mind that the maximum page size for a mobile page is only 20 Kb, so make everything fit and if possibly use less than 10 Kb. Keep in mind that the users usually get charged per KB of mobile web data.

6. Page Links

A good mobile website design provides back buttons and links. While it is rather difficult to get around on a mobile phone and many phones are not equipped with back buttons, try to provide them to escape dead ends. Plus make sure that all pages are linked to other pages. And one more, if it is actually a phone site why not invite to a call, making it a link.

Few more tips:

* Your URL says much about your mobile website. So think of using the better .mobi domain which indicates a mobile experience instead of .com, .edu, .org, etc. that stand for a desktop web experience.
Plus, you may also want to think on having your mobile version on a subdomain – that’s the way many websites do it. For example mobile version of Digg is http://m.digg.com/ (the ordinary is http://digg.com/)
* Test the mobile version of your site on multiple devices (and preferably of different platforms) since it is the only way to be really sure that your site provides a good mobile experience. IF you do not have an access to multiple devices (which is a common thing) you may use one of these web-based emulators, such as the iPhoneTester.com for example.
* Make sure that you have one of the refreshingly updated site, otherwise your mobile website won’t catch up with the growing amount of mobile web surfers.
* Since most mobile browsers aren’t compatible with Flash, most video and audio players, JavaScript, frames, pop-ups, and other things that people like to use to spice up their sites, they are completely unusable for those who come to your website through their mobile phones.
* It would be also very convenient to have variable screen sizes and resolutions of your mobile website to scale page elements by screen size, rather than setting fixed pixel widths for page elements. Do consider that different mobile phones have different screen sizes.

If you follow the foregoing standards carefully, there is a pretty good chance that your mobile website will be able to render all essential information in a manner that is basically usable and efficient for your customers.

Sound like another headache that you just cannot face or simply donot have the time to devote to "another thing" in your business? Goto the mobilehelpers homepage now at www.mobilehelpers.com/globaljetbusinesssolutions watch the 1minute 25second video and then contact us and see just how easy, powerful and cost effective getting your own mobile website can be!




Read more about How to Make a Mobile Website – 6 Easy Tips | Template Monster Blog by blog.templatemonster.com

 more on why you are best not  to use an app...
I know in a previous post I blogged about why you are best not  to use an app, but people will anyway so appart from the iapp, droid or digg Apps this one also looks pretty interesting..

Phoenix-based technology firm, MobileBytes LLC is trying to make it easier and more affordable for restaurants to reach their customer base with the launch of its White Label program. The technology offers restaurants a branded, customized app with extensive marketing features and capabilities in lieu of proprietary app development.
“With MobileBytes’ White Label program, a restaurant’s customer can simply download this free custom app to gain full access to all featured items and images on the menu as well as images of the restaurant,” said co-founder Dan Calderone.  “While on the go, customers can quickly and conveniently place orders - whether it be dine-in, takeout or delivery - or they can make a reservation, all without delay.”
The MobileBytes’ White Label Program is PCI-DSS certified to ensure that all transactions are completely secure.
“Our service allows time-strapped customers a way to get in and check out in an instant, ultimately increasing a restaurant’s revenue. Customers no longer have to wait for their check, they can calculate their tip and checkout using securely stored credit card data,” Calderone said.
The app also lets consumers know what the estimated wait time will be for their order.
Additionally, the restaurant manages the content of the app through a web-based back office, where access to a marketing tab allows the owner three different ways to reach its influential customer – via a push notification, text message and/or email message.  
“This web-based system is compatible with any restaurants’ POS system,” Calderone said. “The restaurant can maintain control and make changes at any time.”
MobileBytes’s White Label program is available at the iTunes app store and the Android market, and is free to download.

Sunday, April 17, 2011

Ignore The App Hype - You Need A Mobile Website, Your Website Adapted For All Mobile Devices

To App or Not to App?
"I am struck by the explosion of mobile computing - mobile is clearly going to win the battle with traditional computers." So said Eric Schmidt, CEO of Google in March this year.

MOBILE IS KILLING
The fact is that without your website showing perfectly on mobile, you risk being rapidly left behind. You Need A Mobile Website. To get your business onto mobile, there are a few approaches. The first is via a downloadable App,  the second is by having your website adapted so it will show on all mobile devices properly, and the third possibly least expensive option is to have a mobile website tailored specifically to your business needs, that compliments your existing website. In reality, for a small business that doesnt yet have even a simple web portal, a mobile website could be all that´s required at the saving of possibly thousands of dollars!
Apps are also something that someone must intentionally seek out and, usually, log in to purchase or download. In other words, they require prior motivation on the buyer's part which is a barrier to large scale use.
With a mobile website, your customers just go to your mobile web address and having clicked to open it, they get a mobile experience similar to a desktop experience. A mobile website gets you right in front of your guests immediately, with no barriers to access and no extra steps or motivation required on behalf of your user. It is seamless.
Say a person is doing a search on their mobile device for a hotel, they will see the hotel listed in search results, and will tap to go. With a mobile website you are serving them immediately from your mobile web address with a rich mobile experience.
With a downloadable app, you are reduced to giving some notification or message that they should now go to the appstore, find your app, download it, launch it, and continue. For the casual booker, that is five steps too many and your booking opportunity may well be lost.
A Big Cost Difference
In relation to cost, this is also an issue. A mobile website will cost considerably less than an App. In relation to booking purposes both will have to resort to real-time data connection to your reservation system over the web anyway, so why not just use the web-oriented mobile website approach in the first place? Apps will also need to be maintained, updated and re-issued via the app store when changed, which is far more cumbersome than updating a mobile website where users automatically get the most current version on every access, without any update issues.
According to a recent mobile marketplace survey by TapTu, despite the production of Apps worldwide skyrocketing, mobile websites have grown even more, indeed at over three times the pace of App development. The report also indicated that the fastest growth area in mobile websites is ecommerce. This shows that mobile users are quite happy with mobile websites as a means of interaction - and as a means of buying.
Downloadable Apps must be developed for each specific platform of mobile phone. Mobile websites are somewhat easier since they operate within the mobile's browser.
When advertising particularly on radio/TV or print, THE best way is to have a call-to-action being an easy to remember keyword to an easy to remember standard rate text number e.g. Text "newclients" & your name to 41242 (USA only) for a live demonstration.

This form of advertising can be set up in any country, is inexpensive and accountable. It also provides leads to the advertiser and they can now call and sell to the enquirer. When someone responds by texting "newclients" to 41242 they get back an immediate response which contains the mobile website of the hotel. One can then open it, view it and perhaps book and pay over it if the mobile website has been set up for this facility. Goto www.mobilehelpers.com/globaljetbusinesssolutions to see a short 1:25 on just one possible application.
My personal advice is you really MUST get a mobile website. Either get yours adapted, its a once off cost, maybe not expensive depending on how detailed you wish it to be, or have one tailored to suit your needs for around USD599 including text marketing service and start-up fees. A basic mobile website containing print and pictures should be sufficient. If you want an App that goes on all Smartphones get it but your priority should be a mobile website, do not listen to the hype! Website host is available at the link below or do your own due dilligence at godaddy or host gator http://bit.ly/hostgatorsimplemobilewebsites

To view one of the most comprehensive websites on the Intenet relating to mobile marketing check out the links on this site for "mobimakers" they are happy to provide quotes through their contact page for anything to do with mobile marketing and also through a sister company we can quote for social media management, alternatively goto www.mobilehelpers.com/globaljetbusinesssolutions for more information including how to use bluetooth technology to entice passing foot traffic into your business.

Friday, April 15, 2011

What Exactly are Simple Mobile Websites & QR Codes?

One Post For Affiliates

 Simple Mobile websites are very different to regular websites... Why?

  • Well, they firstly have to to be created in a completely different way because of the screen resolution of cell phones
  •  Not only that but they need to be formatted differently as well.
  • You have to remember that people are on the go when using their cell phone... This means you can´t have a bunch of writing on these websites! They must be simple mobile websites!
  • The key is to keep them extremely straight to the point!
  • What exactly are  QR Code Ever heard of these before? These QR codes can make you a ton of money as well... Watch this 1:25 video and find out how mobile marketing works and What Exactly are Simple Mobile Websites & QR Codes? www.mobilehelpers.com/globaljetbusinesssolutions
  •  Local businesses cause QR Codes to promote their business via mobile websites easily
  • In a nut shell, the QR Codes you create will link to the simple mobil website you also create for the local business.
click here to find out more and  catchthemobilecashwave 

...The Stupid Simple Way >for you< To Instantly Reach Your Customers! Yep Text!

The First Method #1
  • The first method is Leading with the mobile website for the local business

this means, when approaching a local business, we talk about a  Mobile Website you can create for them

  • Cost to do the mobile website... Pretty much for free, once it is done, we will bring up the texting service you can run as well.

Leading with Texting Method #2

this is the popular one :)

  •  This method requires doing text message marketing first.  You can add this feature on for a discounted price

  • The reason this works well is because they ALREADY are seeing results with the text message marketing and its a no brainer for them to broaden their mobile reach. Try it now for free.. text "newclients" & your name to 41242 (USA only) to see it in action. Now imagine using your brand name in place of the "newclients", or even your own name to hand out digital business cards where your contact recieves back your number, mobile website details, adress, what you choose!

  •  Once they have a mobile website, I can drive mobile traffic!
Pretty easy huh
That´s it!





QR Code Approach#3

This is a growing item in the mobile market right now..

  • The reason is because anyone with a smart phone can easily scan the QR code with their phone and be redirected to ANY website instantly...
This is PERFECT for you since youre already creating a Simple Mobile Website for local businesses.

It only makes sense to create a QR Code for them as welll!

THEN WHAT?

After you have created a mobile website for the local business and the QR Code, no youre good to go...

Just send the Local Business the QR Code in an email and tell them they can place it wherever they want...

Window in front of store, cash register area, menu, brochure, etc

This will allow them to get a ton of traffic driven to their mobile website they now have. :)


THEIR BUSINESS WILL LOOK AWESOME

Not only are you helping the business get tons of new customers to their mobile website, but also make them look really fancy!

  • Less than 3% of businesses out there are using these QR Codes right now

  • By having one, they are going to look much more "on top of things" than their competitors which will also help a lot!

There´s honestly nothing HARD to QR Codes... That´s pretty much it!

THE COOL PART

  • No matter what method they choose, you can add a feature to your MobiMakers website that allows the Local Business to add some code to their existing website to redirect mobile viewers straight to the mobile site

This is a HUGE feature for them...

  • Now all their mobile viewers will automatically be sent to the mobile version of their website you created for them when trying to view their normal website on the cellphone.

MobiMakers will actually detect it for you! :)