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Showing posts with label text message marketing. Show all posts
Showing posts with label text message marketing. Show all posts

Tuesday, December 13, 2011

An Increasing Internet Culture Simple Mobile Websites & Social Media Optimization

Simple mobile websites and social media optimization is not a tool but it is todays internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative and more and more it revolves around the mobile platform and not the PC. Social media optimization via simple mobile websites doesnt only allow the discovering and reading of content and information but also encourages you to share the knowledge what you have. It is no more a one-way process but is a two way communication.
Social media optimization stresses the fact that your target audiences are real people and you need to be friendly and real to them as you are with your friends and acquaintances. A great way to understand your target audiences is to engage then in an honest conversation and to know them. This is text message marketing at its purest and most powerful, you have to provide your target people with attention grabbing, relevant content like video, audio, mobile accessibility, widgets etc. There should be regular updating of the content and keep providing them relative, fresh content. You have to expand your network (bloggers, twitter etc) and expand your network of content too whilst still keeping it pertinent to your target consumer.
Key factors in social media marketing are to focus on social media sites and knowing your target spectators. Apart from creating a quality content, you have to track and measure the conversion to calculate ROI. Social Media optimization enables the advertiser to create a conversation with the target audience. Social Media can spread across multiple mediums very quickly, and increase your advertising reach. It also creates instant brand awareness. The use of simple mobile websites encourages and enables businesses and users to position themselves directly opposite each other and do business virtually face to face and on their own terms AND in their own environment which results in a more authentic marketing message.
The use of simple mobile websites works on the fundamentals of getting people into a conversation and winning them over. It is really important to arouse their interests and encourage them to talk about themselves or the things they like. Dont be afraid introducing a new topic and reward helpful and valuable users.
There is the need to prepare some ground work before you actually start with your text message marketing campaign. Before getting your SMO campaign into full swing, your SEO campaign should be put into place to have the highest-ranking site for the keywords that you will be promoting. It is important to note that the keywords used for mobile SEO are quite different. Once you have ranked your site for all of your important keywords you will be ready to receive all of the new searches. You may call it a new approach to Word-of-Mouth medium. Social media optimization via your simple mobile website allows you to efficiently spread the word and generate a curiosity and interest for a relatively unknown or a new product or service.
With every profit you have to be prepared for losses too, if you mess up with your text message marketing and social media optimization you can irreversibly damage your brand. There is no guarantee that your submission will be popular and hit the first page of the social media site, for this reason consulting with an experienced consultant is vital. Apply now for a $197 value consultation with marketing experts here http://www.globaljet.me (If you mention this site you will receive it free valid until Jan 31st 2012))





Wednesday, May 4, 2011

Is it too small? mobile users - can you scan this?

It´s ok, if it´s too small you can always use this instead.. www.mobilehelpers.com/globaljetbusinesssolutions for no nonsense, no obligation
business consultations. GlobaljetBusinessSolutions will guide your business to greater sales with text message marketing and mobile website campaigns

A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.
The technology has seen a large uptake in Japan and South Korea. However, in the West there has been a slower adoption of QR codes
How do I use it?
Generate a QR code with all of your work contact information included. Then email that image to your friend/associates who has a G1 or 3G 4G (you get the idea.)
  1.   They install the barcode scanner app.
  2.   Open that app
  3.   Point the camera at his monitor with that image in the email. It almost instantly pops up with all of the contact info.
  4. You are now a Badass!
Trying to get your marketing department to order new business cards with them printed on them!
Better yet send them the image above and we will show them other applications of this technology to use including bluetooth marketing, simple mobile websites, text message marketing or do it yourself with the code link below for affiliate marketers
Very cool. 

Friday, April 29, 2011

How Text Message Marketing Works


How Text Message Marketing Works

Text Message Marketing is a new wave for business owners to market to their customer base at a time of their choosing. From day to day they have the ability to market to their customers whatever product or service they choose.

To begin a text message marketing campaign, a business owner needs to find a provider that offers a fair price and text a message package that fits their current need, but will allow them to grow. There are a lot of companies to choose from on the internet, and most of the good ones are affiliated with all of the top service companies. Many of these text messaging companies are internet based, meaning you are only going to get help online or over the phone. That person will be able to help you operate your internet back office and give you promotional ideas to send out to your customers.

Look for a company that has a short code that can be easily remembered. What is a short code? It is the five digit number that the customer will text the "keyword" to, so they can opt in to your Text Message Marketing campaign. If you have a short code that isn't easy to remember, you can have a lower opt in rate.


You are going to want to promote your Text Message Marketing campaign to your customers. Promoting it can be as simple as hanging some signs over your cash register, at each table and in your windows, that say "Text (newclients) to 41242 and get more information, or it could be about discounts, coupons and FREE stuff". This way is very effective for those businesses that have a younger crowd that will use text messaging a lot.

Other Businesses will want to offer an incentive to its customers to opt in. For example, a pizza place could offer a free small pizza when a customer joins their Mobile VIP Club. Try marketing your campaign as a Mobile VIP Club and let your customers know that they will get discounts, coupons and free stuff exclusive only to members, you only have to look to the huge wave of popularity with the likes of Groupon or Foursquare to get an idea of the potential for business and organisations.

You will need to market your campaign. Advertise it in any other medium that you currently advertise your business. Like, the phone book, newspaper, the internet and even on the back of the T-shirts your employees wear.

At the beginning, the name of the game is collecting phone numbers. Once you have about 50 numbers, start sending out your first text message. The biggest piece of advice I can give you is the message has to be good. You have to give your customers a heck of a deal. Remember, you are advertising in one of the most personal ways possible, in the palm of your customer's hand. Give them something of real good value, and make it urgent e.g "Buy one pizza at regular price and get a second of equal or lesser value free. Today only! EXP 8/8/2011"

Once you start sending out text messages, the game starts to change. You are still trying to acquire more numbers, but now you need to bring as many customers through the door as possible. When customers start getting good deals from your Text Message Marketing campaign, they will start talking to their friends. Thus, bringing in new customers. The bigger objective is branding your company in the mind of your customer. You want them to think about your burger restaurant before they think of a McDonald's or a Burger King. Text Message Marketing does just that, essentially, your business is right in their pocket.

Watch the number of messages you are sending out. This is where it becomes crucial to have a good campaign manager with you. I would recommend no more than two per week for a month then stop. Too many could cause your customers to start opting out, because they find the amount of text messages to become a bit of a nuisance.

If you are sending one message out per week and your list of numbers is close to 500 and your package only allows for 2,000 messages, then it is time to consider upgrading to the next higher package. Remember, if your list of numbers is growing, then you are doing something right. Don't be afraid to move up to that next package. When you make that move, it means you have already increased your revenue and are in a position to increase it even more.

Once you get the hang of it and start coming up with great offers for your customers, it becomes a simple and fun process. Remember, the only way a Text Message Marketing campaign can fail is if you do not give your customers a good value with each text you send. Always give good value. These are your loyal customers! See a short 1minute 25 second video on how it works now, goto www.mobilehelpers.com/globaljetbusinesssolutions  These are your loyal customers!  
or simply try texting "newclients" and your name to 41242 to get personal and personalise your marketing today (sorry, that code is US only)