Text Message Marketing - 2 Reasons it Will Work For Your Business

"Dude, that's not what we do! We don't make money from people texting...we are only successful when our clients are." This is how the conversation used to go with most of my friends and family that hadn't quite grasped what it is we do. That was until recently.

It's not that I blame them for not "getting it". Text Message Marketing has only recently emerged as the defacto marketing medium for small to medium sized business owners. It's an industry that didn't even exist a few years ago, but now it's literally exploding before our eyes.

Why has the trend caught on so fast? What is so appealing about text message marketing?

Look, here are 2 Reasons it Will Work For Your Business

There is a simple answer to these questions. They are: Value and Access.

Value is an arbitrary concept determined by each individual, but with text message marketing that value can be quantified by the results the business owner receives and by the number of subscribers each text message alert campaign has. That value of each marketing campaign can now be tracked and stacked against all other marketing efforts and the results make it clear to the business owner, there is no better way to market and advertise.

When the light comes on, it really shines...

I have an older brother who is extremely sharp in business; he's very well known and considered an expert in business start up in the technology industry. You would think that he's the kind of guy you think would catch this text message marketing concept from a mile away and would then have a million and one applications for it.

That was not the case. I don't know if it was my lack of ability to clearly explain to him the benefit of text messaging to a business owner or just the simplicity of how it works didn't jell with his advanced thinking, either way he didn't get it.

A few days ago I got a call from my brother (the genius one). He was so excited... well, excited for him. He says to me, "I get it, this texting thing works great for middle America! People can text in and get an alert or deal or some sort of special immediately on their phone!" It was like the light had just come on! I said that's it exactly. What made him finally see it? He had walked into a Chick-fil-A restaurant and saw a table tent that said Text CFA to 411247 to receive Free Stuff and Special Offers. He tried it, and the light came on!

Of course I went on to explain to him that Text Message Marketing was great for that application. The customer gets immediate value and the business gets unprecedented access to the customer's most personal communication device, their cell phone.

But that's not where the story ends...Text Messaging is now being used in almost every aspect of business and it's embraced by thousands of organizations to create community, mobilize people, drive traffic to events and websites, save money, provide user generated content like weather reports and movie show times. There is seamless integration into existing software programs through API portals, it's all possible now. You need only look as far as the recent Obama campaign to see the dramatic effect text messaging has had on the country.

I have been astounded and blown away by the results businesses have when they use text messaging to enhance their marketing efforts. I've had the opportunity to personally hear from business owners across the country that have used text message marketing to increase sales, drive traffic, communicate more effectively, they are truly using this technology to grow their businesses. What started out as a way for a pizza shop to send its weekly special to a database has evolved into the most powerful and effective marketing medium on the planet.

One thing I have observed from the beginning is the always on factor of the mobile phone. When someone walks out the door in the morning they take 3 things with them...their wallet, their keys and their cell phone. At church on Sunday an announcement is made to turn off your cell phone and the same thing happens at the movies, our mobile phone's are always with us. We give our clients the vision of putting their message into their customers pockets whenever they want and then we give them the tools to make that happen.

SMS Text Messaging is a breakthrough communication medium that continues to expand over 250% year after year. A study from Emarketer shows that for the average mobile user in the US, the number of text messages placed is greater than the number of mobile calls placed. Businesses are now connecting to their target market and the customer is responding. I have never seen response rates this high in any other marketing medium. I continue to see 12-30% response rates and as high as 95% read rates!

There are a number of factors that are driving this industry and many reasons businesses are adopting text message marketing as part of their marketing strategy, but certainly two factors emerge as beacons that should make the light come on for you. They are Value and Access.

To learn which campaign is perfect for your business go to http://www.mobilehelpers.com/globaljetbusinesssolutions grab some more information on it and contact us today. For me it has been an absolute pleasure to be able to work closely with great business people and offer something that impacts business so massively. Go now to the site to secure your one month fully functioning text message campaign for your business. Try the  FREE TRIAL offered on our website, or simply text "newclients" and your name to 41242.

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