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Friday, April 22, 2011

Text Message Marketing for Businesses Is All About Discipline

Text message marketing differs from other forms of marketing in distinct way. Text marketing requires discipline. It is not like taking an ad out in the paper or sending direct mail. You do not have a sales rep that creates the ad for you, places the ad and just collects a check. It is not a one and done approach to marketing in which you can't control the results. Text message marketing can be summed up by the old saying, "effort in=effort out." I think we can all agree that text message marketing will provide the results you haven't been getting from other marketing mediums, but we still see businesses not getting the results they want.


Are you a disciplined business owner who is able to stay on task, see new initiatives through to the end until the desired result is achieved? Do you set daily, weekly, monthly and yearly goals for your business and then don't stop until you have beaten them? If you are able to do this, you will be successful with SMS marketing. We see and talk to dozens of businesses a week that are a perfect match for text marketing. It will bring the sales and customers, but the business owner or management is not a great fit for text marketing.


Text message marketing requires effort. Many business owners can't adapt to marketing changes in which the effort and results comes from them and not from a direct mail piece. With our support you must promote your call to action. You must train your employees to tell your customers of the new marketing program. You must provide rewards to customers joining your list. The business owners who can implement this and have the discipline to stick to a plan the first 30 days are able to achieve some amazing results. Once your list reaches a size that provides a positive ROI, you can back off your efforts a little and the foundation you have built will continue to drive subscribers on a more auto-pilot system, that mimics more traditional "set it and forget it" marketing.


Text message marketing takes time. We all wish it could, but success with this system doesn't happen overnight. Business owners who don't follow a plan and just place their call to action in one or two places and never visit it again lack discipline. Business owners who do not lay out their text marketing plan with planned offers, rewards and shoot for the right demographic of their potential customer base lack discipline. Business owners who do not send relevant offers that their customers will love lack discipline. Business owners who do not reward their best customers on their list lack discipline. The list goes on and on. We provide a 30 day action guide that will help you achieve your text message marketing goals. Within a week we can tell who will be successful with text marketing. We can see who the disciplined business owners are and the ones who have a clearly defined vision and goals for their business usually within a few days of them signing up for a new account. Let's look at some points that will help you with your first text marketing campaign and stay disciplined.


Yes, text message marketing seems to be the new buzz in marketing. It is different than anything else available today and chances are you will be going to be hearing more about it for a long time to come and possibly you right now are the only one in your market using it to attract customers. Your competition will not be competing for customers in this medium. Even though you will be alone in your efforts versus your competition, you must lay out a plan to attract customers to your list. Simply having an account will not build a list without effort. Follow the steps for promotion we lay out. Be sure your target audience is using their cell phones on a daily basis. Also think if your business is right for text marketing. Would your business benefit from having a list of customers? Are you able to market to them multiple times a month to increase sales? Do your customers visit you multiple times a month? Make sure your messages are focused on your business and provide value. Customers have given you permission to text them directly to their cell phones. This is a deep connection much different then direct mail. Make the offer valuable and exclusive. Sending a $2 discount every week will quickly get old and likely kill your list and business. Track your results each week. Measure what drives opt-ins the fastest and redemptions the best. Tracking your results religiously will allow you to ramp up marketing efforts that are working and drop those that are not worth your efforts. We know your time is valuable but by taking a couple hours to analyze your results, you will save wasted time creating campaigns that do not work. It takes discipline. Business owners who do this see a much higher ROI and realize a much higher value then those who don't.


We know that text message marketing works. We have seen businesses that were tired of wasting money on such things as direct mail, newspaper advertising, couponing the death and yellow pages. They took the time and had the discipline to learn the system, implement the plan we help lay out for them and then set out to reach their goals. If you implement a plan and follow it consistently you will have a list that pays you week in and week out in 30 days and be a much better business as a result. Please don't hesitate to call or email us with help implementing your text message marketing plan and goals for your campaign. We are here to be your partner in success.


If nothing you seem to be doing for your marketing efforts is working to increase your sales or profits, text message marketing may be your answer.


Visit http://www.mobilehelpers.com/globaljetbusinesssolutions today if you have the discipline to take control of your businesses future.


We can help you increase your sales, profits and customers in just 30 days. You don't have to take our word for it though, we let you use our service completely free for 30 days with no credit card required so you can see for yourself how powerful text marketing can be in today's economy.

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