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Saturday, April 30, 2011

The Social Media Revolution is in fact being televised...


The revolution is in fact being televised. As an introduction to the Users Panel of the Content on the Multilingual Web Workshop in Pisa, Paula Shannon from Lionbridge shared the following video with the participants to kick off the topic of the present and future of Social Media. I want to share it here because I believe this concept of a “Social Media Revolution” is fundamental in describing how Social Media Optimization (SMO) and Social SEO are shaping the world of Multilingual Web Content. 78% of content uploaded to WIKIPEDIA is not in English. These concepts explained in greater detail in her presentation at the same panel: Nascent Best Practices of Multilingual SEO.



Seek personal no obligation consulting now for your company or organization at www.mobilehelpers.com/globaljetbusinesssolutions
and secure your personalized short code for use in your "inevitable" text message marketing campaign. Or mail direct for more information and a    consultation@globaljet.me

Benefits of Mobile Websites

The communication revolution was bound to touch the masses and it has done so with the superb penetration of mobile communication. Today the global mobile communication scenario revels in its new found mass user appeal and this is growing everyday! Let alone saturation in the market, people are in no mood to let go of this affordable form of communication in any way! Market experts and critics suggest in unison that this wave will only surge higher. Not surprisingly, with the unification of internet communication with the original mobile communication form, the marriage between the two has resulted in even lower tariffs. See for yourself, goto catchthemobilecashwave


Mobile Websites


When the internet shifted from being a part of the 'still' PC you had at your home to the mobile on your hand, naturally websites had to be redesigned so the likes of the tiny mobile device. With increase in mobile sales throughout the world, this number only burgeoned. Mobile websites are the next in-thing in the world of technology and effective marketing that aims to reach every person on the earth. This has led to a global surge in demand of mobile websites from the normal websites meant for the browser in your PC. Not surprisingly, designers and web-experts are swiftly working to provide the people with the same. Click here to see if your business qualifies for a free mobile website, www.mobilehelpers.com/globaljetbusinesssolutions 


One great thing about this is - the new websites which are launched have 2 forms - one for the mobile users and other for the PC/laptop users.


Advantages of Mobile Websites


? Instant Marketing: One of the main reasons why websites went mobile is because of the popular public demand; following a vicious circle, marketing and advertisement has also caught up. That is, if you do not have a mobile website for your business today, it will be extremely difficult for you to survive the competition.


? Precise Information: Since not lot of screen space is available for the page to be displayed, it becomes important for the designer to create such a site that utilizes the maximum in the minimum space allotted - that means more responsive search results and information.


? Streaming of Media: As already mentioned, a faster lifestyle translates to lesser time available for personal entertainment. Therefore whatever little time people find in transit, they tend to hook on to the internet for live/recorded audio-visual streams - entertaining and relaxing themselves. That means a whole lot of opportunity for social networking to video sharing.


? Curbing Piracy: Piracy has been one of the major revenue drainers of recent times. Mobile websites are designed such that piracy is minimized to a large extent - a win-win situation for artists and intellectual property owners!


Efforts are on throughout the world to further transform the mobile device more like your multi-functional PC; and you thought power at hand was dream! Globalization and faster life has resulted in a race where people are seldom seen sitting at home. From business deals to tutors, all of it is available on the internet - this (information) is fuelled by the seemingly insatiable need for the same and hence the superb market growth.


Next, discover how to build your very own successful mobile website, visit today http://www.mobilehelpers.com/globaljetbusinesssolutions

Friday, April 29, 2011

How Text Message Marketing Works


How Text Message Marketing Works

Text Message Marketing is a new wave for business owners to market to their customer base at a time of their choosing. From day to day they have the ability to market to their customers whatever product or service they choose.

To begin a text message marketing campaign, a business owner needs to find a provider that offers a fair price and text a message package that fits their current need, but will allow them to grow. There are a lot of companies to choose from on the internet, and most of the good ones are affiliated with all of the top service companies. Many of these text messaging companies are internet based, meaning you are only going to get help online or over the phone. That person will be able to help you operate your internet back office and give you promotional ideas to send out to your customers.

Look for a company that has a short code that can be easily remembered. What is a short code? It is the five digit number that the customer will text the "keyword" to, so they can opt in to your Text Message Marketing campaign. If you have a short code that isn't easy to remember, you can have a lower opt in rate.


You are going to want to promote your Text Message Marketing campaign to your customers. Promoting it can be as simple as hanging some signs over your cash register, at each table and in your windows, that say "Text (newclients) to 41242 and get more information, or it could be about discounts, coupons and FREE stuff". This way is very effective for those businesses that have a younger crowd that will use text messaging a lot.

Other Businesses will want to offer an incentive to its customers to opt in. For example, a pizza place could offer a free small pizza when a customer joins their Mobile VIP Club. Try marketing your campaign as a Mobile VIP Club and let your customers know that they will get discounts, coupons and free stuff exclusive only to members, you only have to look to the huge wave of popularity with the likes of Groupon or Foursquare to get an idea of the potential for business and organisations.

You will need to market your campaign. Advertise it in any other medium that you currently advertise your business. Like, the phone book, newspaper, the internet and even on the back of the T-shirts your employees wear.

At the beginning, the name of the game is collecting phone numbers. Once you have about 50 numbers, start sending out your first text message. The biggest piece of advice I can give you is the message has to be good. You have to give your customers a heck of a deal. Remember, you are advertising in one of the most personal ways possible, in the palm of your customer's hand. Give them something of real good value, and make it urgent e.g "Buy one pizza at regular price and get a second of equal or lesser value free. Today only! EXP 8/8/2011"

Once you start sending out text messages, the game starts to change. You are still trying to acquire more numbers, but now you need to bring as many customers through the door as possible. When customers start getting good deals from your Text Message Marketing campaign, they will start talking to their friends. Thus, bringing in new customers. The bigger objective is branding your company in the mind of your customer. You want them to think about your burger restaurant before they think of a McDonald's or a Burger King. Text Message Marketing does just that, essentially, your business is right in their pocket.

Watch the number of messages you are sending out. This is where it becomes crucial to have a good campaign manager with you. I would recommend no more than two per week for a month then stop. Too many could cause your customers to start opting out, because they find the amount of text messages to become a bit of a nuisance.

If you are sending one message out per week and your list of numbers is close to 500 and your package only allows for 2,000 messages, then it is time to consider upgrading to the next higher package. Remember, if your list of numbers is growing, then you are doing something right. Don't be afraid to move up to that next package. When you make that move, it means you have already increased your revenue and are in a position to increase it even more.

Once you get the hang of it and start coming up with great offers for your customers, it becomes a simple and fun process. Remember, the only way a Text Message Marketing campaign can fail is if you do not give your customers a good value with each text you send. Always give good value. These are your loyal customers! See a short 1minute 25 second video on how it works now, goto www.mobilehelpers.com/globaljetbusinesssolutions  These are your loyal customers!  
or simply try texting "newclients" and your name to 41242 to get personal and personalise your marketing today (sorry, that code is US only)

Thursday, April 28, 2011

Making A Mobile Website With WordPress Plugins Is Now Easy

Mobile. The future is here. Everyone (or almost everyone!) now has a mobile device to access the internet and even more importantly they're actually using it to access websites online.
I would think anyone would like to have a mobile optimized version of their blog/website but in the past that has proved to be a daunting task.
If you were not an expert web coder or if you lacked the money to pay a developer to build a custom mobile solution for you then having a mobile website or blog was not a priority.
That has all changed now, especially for WordPress users. There are now many quality plugins available for the open source blogging platform, and the best part is the majority of them are free.
The 'how' part is very easy. By using one of the plugins listed below, you just install and click a few buttons. You'll then have a mobile website!
I cover 3 popular, quality WordPress mobile plugins here below for you to consider:
WP Touch
WPTouch is one of the more popular WordPress mobile plugins as it is already in use by thousands of users. The great thing about WP Touch is that it's super easy to set up and configure. All you do is upload the plugin, activate it, and then go through a single page of options to configure it how you like.
It looks great 'right out of the box' after you configure it, you can select which pages you want to display and you can add advertising to it such as AdSense to monetize your mobile site.
WP Touch is the mobile plugin that powers this site, KennethHolland.com.
Wapple Architect Mobile Plugin
Wapple is a complete solution for WordPress mobile users. The big advantage of Wapple is the amount of customization that can be done to configure your mobile website. You can add a custom header and graphics and design your site to look much like your regular website.
The disadvantage is it takes a considerable amount of time to set everything up. I have tried it, and frankly it can be a pain. However, I am considering using it in the future when I have more time and resources to devote to it. It is a quality plugin.
WordPress Mobile Pack
WordPress Mobile Pack is another quality plugin. I have only tested it (not used it) but I know several website owners who do use the plugin and love it. The plugin is updated frequently to keep pace with bugs and WordPress software updates and that's a must in my opinion.
The only obvious drawback that I've seen is that the themes are difficult to customize unless you are savvy with that sort of thing.
[You can find the above plugins by searching for them on the WordPress.org site]
So...
You cannot go wrong with any of the above plugins to get your WordPress blog mobile friendly. They all work extremely well and each have different strengths and weaknesses.
There are also many others on the WordPress.org site and that you may want to try. These are certainly not the only ones out there so there may be another solution that would be right for you.
If you're not sure which one is right for your objectives you should try them all. They're easy to ramp up and test. The key here is to pick one get your mobile optimized blog going. The future is here and the time is now.


Kenneth Holland is a Blogger and self-proclaimed 'Internet Chieftain' who helps businesses and individuals build a strong internet brand through setting up a blog, SEO, list building, social media and how to make a mobile website.
REPRINT RIGHTS STATEMENT: This article is free for republishing by visitors provided the Author Bio box below is retained exactly as it appears so that all links are Active/Linkable with no syntax changes.

Wednesday, April 27, 2011

15 Tips for Effective Mobile Website Design

Did you notice that mobile phones have become iconic devices with the proliferation of iPhones, Android phones and Blackberries? They have gathered a critical mass now and an increasing number of people are searching for information and resources on the Internet with their mobiles.


How do you tap this vast potential market? A mobile website is the answer. Design one yourself or get a site designed as soon as possible. The competition for attention in the smartphone segment is still manageable now, but will become worse as the days pass by.


Here are 15 tips for a great mobile website:


The mobile phones have much smaller screen space and therefore you need to cut down on the amount of information that you can include in the mobile pages.


 The phones work on much slower bandwidth even if they are on 3G. Your site loads much faster if you have smaller files, few and compact graphics and other elements. Since the capacity of the phones vary widely, use progressive enhancement. This way you will have your site working fine off the most limited browsers but show up really great with the more capable browsers and phones.


 Attention span on a mobile site is really limited. Include your most salient points - the big hitters -and do not try to tell everything and confuse the reader.


You might try this format - powerful headline, a paragraph of introduction text and a few bullet points followed by a call to action. New page loads are taxing on the bandwidth, too much information on a single page is daunting.


 You have to strike a fine balance. Advertise on the mobile networks. The clicks are still affordable I can show you how.


 You can also set up campaigns on AdWords (content display network) with mobiles as the selected target.


 Always send the clicks to a mobile version of the landing page. Don't drop the ball by sending the clicks to a desktop landing page which won't show up clearly on the small screens.


 Include a link to your main site so that they can see the whole story, if they are not happy with the limited information on the mobile site.


 Mobile commerce (pay from a mobile - PayPal and phone billing) is picking up very fast. Be ready to take advantage.


 Make your forms as small as possible. They can't fill up large forms with the mobile keyboard. Hot tip: Include a touch-to-call or click-to-call button. They are working off a mobile phone after all and calling someone is the most natural thing to do.


 Build a SMS list. SMS marketing, like email marketing, is a potential winner. However you need to use it responsibly or else, you will go down the email spammer route.


 You must include a mobile sitemap and submit it to the search engines. How can we forget the search engines? They can send large number of people to your sites after all.


 Setup auto-sensing and auto-redirection for mobile browsers on the main URL.


Don't split your branding efforts by advertising 2 different URLs.


You can rest assured of massive success for your mobile websites and unlock a vast new market by following these tips.


Raymond Lee is a mobile marketing expert who works closely with many MSB and larger companies developing their mobile marketing campaigns. Contact him via the mobilehelpers website http://bit.ly/heyeverybodyitsme

The General Points Of Mobile Website Development And What It Can Provide For Your Company

Mobile website development is a term used to describe the specialized modification of a site to make it clearer to read on a mobile device. Though some businesses overlook the importance of this task it can be advantageous in helping to promote a company. There are several different mobile marketing techniques that can be improved by having this sort of program in play. Not only will it help to make your other promotion strategies better but it can also exist on its own as one.


For those who know a lot about mobile technology it doesn't make much sense to ignore this vital resource. Cell phones are greatly utilized by people of all ages. Many people spend a lot more time on utilizing the web capabilities of their cell than they do their desktop. Because of the great appeal that they have developed, odds are that these devices will just get smarter. This could mean so much more possibility for promoting your product. Portability and operational intelligence are going to bring ways of marketing with these machines that we have never before imagined. Beginning now at the start of this exciting new advertisement format is a great idea.


Some of the other techniques that are often used on cell phones include SMS marketing and Mobile application development. Both of these promotion options can be enhanced by having a well created cell accessible page. If a business puts out a promotional text message and does not have a website that can be viewed via the portable device there is a gap in time before clients can act on the call to action presented in the text. Time between original view and ability to act on a call to action is obliterated by a link that can be viewed on the portable device. Instant connections are what this genre of advertisement is all about. People today are preoccupied, they are impetuous, if you can get them to act immediately after the thought hits them you are going to have the best response rate. If the customer can instantly go to your site they are going to be a lot more likely to do what you want them to when they get there.


Another advantage is that with an instantaneous connection like this consumers are able to gain access to your information quite rapidly. If consumers want to know your business hours or pertinent schedule information for your business they will like being able to instantly access this info through the web from their phone. Clearly, as the leader of a company, you should be able to see how having access to a device that most people keep in arm's reach every second of the day could be beneficial.


Mobile website development is a great way of providing access to information over the web for consumers who frequently utilize mobile devices. Getting your site enhanced for access via portable devices is super easy. Many companies exist that can help to make this process much simpler for you. Just contact one of those places today to get started.


Establish long term loyalty with your consumers with the help of Mobile Website Development or Mobile Marketing


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Tuesday, April 26, 2011

Twitter Vs SMS Text Message Marketing

If you ask 100 people whether you should use Twitter for you business, you're likely to get split answers. Twitter is undoubtedly very popular, and it can provide sales and a new level of customer interaction for your business. There are several benefits and weaknesses to using Twitter for your small business, lets take a look at them when compared to SMS text message marketing.


Twitter is part of a larger group of social media web 2.0 sites. Also in this realm are Facebook and LinkedIn which we use but as you will find, it is hard to focus your attention on one and gain maximum benefit. Twitter is free and you probably already have customers and potential customers using it.


Benefits of Using Twitter


1) Allows you to check up on your customers, haters and competition. There are new Twitter search alert tools that allow you to be sent alerts when someone Tweets about your business or competition. This is a great way to stay on the curve. There are several free tools out there that can help you accomplish this.


2) You can Tweet sales, promotions, product advice and discounts. The ROI is only sales against your time as Twitter costs no money directly. People Re-Tweeting your message allows it to have viral potential. To track Twitters effectiveness use special offers that are only on Twitter.


3) Grow your customer base. By using Twitter actively you allow people to find your business who previously didn't know you even existed.


Still Twitter results and time vs. return can be hard to measure. Is it the number of followers you have? The number of Tweets you send? How do you gain the most followers? How many people should you follow? How do you cut through all the proverbial noise on Twitter to get your message across? Do followers actually read your Tweets?


Twitter can be seen as most useful when you incorporate it into an overall marketing strategy and not as a stand alone to an end all be all. Text message marketing that uses SMS based messages picks up where the Twitter shortfalls begin. As a business and advertiser you need to build one on one relationships with your customers. Engaging them in a opt-in campaign allows you to do this and it is much more personal because messages are being sent right to their mobile device.


Benefits of Text Message Marketing vs. Twitter


1) 95% of messages are read by your subscribers in in 15 minutes. You know with text message marketing that your message is being heard. It is almost impossible with Twitter to measure this. Tweets could go days without being seen, if at all. This will not increase your business when you need it most.


2) The text audience is much larger than Twitter. Twitter is estimated to only receive 22 million unique visitors a month and some say it may be showing signs of declining. On the other hand there are over 150 million people a month who actively use text messaging as mobile communication and this number continues to grow at a rapid rate.


3) You can gain new subscribers instantly in your store, through your traditional advertising and through your customers forwarding your offers to a friend. Adding a mobile call to action which is ease and gives your customers a clear benefit is easy with text message marketing, not so much with Twitter.


4) Mobile marketing companies allow you to have text based contests, voting, coupons and offers. There is no easy way to do this on Twitter. The various text campaign types have be proven to be fun to customers, increase loyalty and sales by rewarding your best customers.


As a business owner today, you should embrace all of the new media outlets there are available to reach your customers and increase your sales. You need to build a database of your best customers that have a true relationship with your business. Twitter can be a nice addition to your marketing but will not be able to replace the ROI, increased sales and customer loyalty that text message marketing provides.


Take advantage of Yeptext Message Serice FREE for an entire month and see how much we can help your business grow. CLICK HERE to sign up, receive 100 text message credits and enjoy the new sales on us.


Use text message marketing to build a list of your best customers and then target them with offers and specials that will bring them in the door with an industry average 20% redemption rates.


For more free tools and resources sign up!  If you currently use Twitter or have been thinking about it, we have PDF guides to help you pick up a few tips to make it worth your time.

Monday, April 25, 2011

What Does Your Mobile Website (Or Lack Thereof) Say About Your Business?

Market Watch recently published an article titled Your Smart Phone Says a Lot About You, that analyzed a set of sociological trends among owners of various popular Smartphone devices, including BlackBerries, Android devices and, of course, the iPhone.While it seems that their amusing investigation of the secret identities of mobile users was published solely for entertainment purposes, it certainly prompted us to consider a correlated matter (and as Smartphones become mainstream, it doesn't seem impertinent to wonder): what sort of image or values are businesses conveying on the mobile web?


Businesses of all industries are starting to pay more attention to who's visiting their sites-and what technology they're using to get there. More and more, site analytics are factoring into the decisions a company makes regarding digital media and online marketing, including how to manage the shift many consumers are making to the mobile web. A couple of weeks ago we posted a blog about what one company, vegas.com found when they started tracking the number of visitors that were accessing their site from mobile devices-and guess what? When they discovered just how many leads they were losing every day because of how their site displayed in Smartphone browsers, mobilizing was an easy decision.


And while vegas.com is a great example of a company that was proactive about creating a mobile presence, many businesses still just aren't in tune with the message they send to mobile users-or they haven't established a budget or a strategy for mobile web development yet. Frankly, it seems unlikely that any business interested in establishing a professional, polished image and engaging valuable leads would be complacent about how their company was represented on the mobile web. Yet many brands and businesses are bouncing leads and missing sales opportunities every day because their sites aren't accessible from mobile devices, or if they are, they're major eye-sores in a mobile browser. And, granted that mobile web development is still a relatively new trend, it's still hard to believe that so many businesses haven't made any plan for transitioning to the up and coming new medium-maybe they just haven't considered what their website communicates to mobile users about their business.


As a matter of fact, we aren't the first ones to call attention to this shortcoming: Ad Age, the online marketing and media news source, recently published an article cataloguing "The World's Worst Agency Websites (For iPhones and iPads)." What was particularly interesting about their report was that it called out digital and creative ad agencies-companies whose primary function is to help brands with online marketing and media-for having sites that aren't even accessible from iOS devices because they are so heavily laden with Flash content. Even major international corporations were guilty of this-including Ogilvy, one of the worlds largest incorporated advertising agencies. The report was eye-opening as it showed that even businesses that claim to have expertise with mobile marketing, are failing when it comes to actually demonstrating those skills on the mobile web.


The good news for businesses that still don't have a mobile website, or any mobile strategy at all, is that it's not too late to get in the game. Going forward, sites that aren't optimized for mobile browsers won't impress the growing mobile user base-these companies stand to lose valuable business opportunities and fall behind the competition if they don't adapt to the new technological frontier. But as the need to engage mobile users becomes more critical every day, businesses, brands and agencies, will have to start giving more thought to how they're representing their business on the mobile web-and what that representation conveys about their company


Company blog. Her insightful reports on mobile marketing trends serve to inform brands, businesses and individuals of how to take advantage of the growing new media industry. Featuring professional recommendations on how to mobilize your business, engage mobile users and leverage your small screen presence to maximize ROI, these tips can help jumpstart your mobile strategy.


To jumpstart your business or social prescence go now to www.mobilehelpers.com/globaljetbusinessessolutions view the 1minute 25sec video and get contact details for a free months trial.


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What is SMS Or Text Message Marketing?

SMS stands for short message service. SMS is also often referred to as texting, sending text messages or text messaging. Text message marketing allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell phone. Including spaces, text messages traditionally can't exceed 160 characters. SMS was created as part of the GSM (Global System for Mobile communications) Phase 1 standard. The first short message is believed to have been sent in December 1992 from a Personal Computer (PC) to a mobile phone on the Vodafone GSM network in the UK.


SMS messaging is very similar to an email in that it can be stored by the recipient and read again later. On the other hand it has been estimated that nearly 90 per cent of emails today are considered to be spam. SMS/text message marketing is a new and extremely powerful marketing channel. In today's dynamic and fast-evolving world, it is important to be able to reach your customers anywhere and at any time. SMS/text message marketing is a new and extremely powerful marketing channel.


Text marketing has gone mainstream and the audience for SMS marketing is only getting bigger. SMS will improve your sales and customer service, while reducing expenses in both areas. Smaller firms often have an advantage over big brand names because you already have a personal relationship with your customers. As a result, contacting them by mobile phone does not appear intrusive. Smart phones are taking off, texting is spreading beyond the under-30 crowd, and it is quickly becoming such an integral part of everyday life. SMS / text marketing is an effective marketing strategy for reaching people directly and can provide an unmatchable personal message about your product or service. Companies like Text Marketing Media, Inc. provide simple text message marketing solutions for your business, whatever its size, to reach this huge market and increase your bottom line. Another huge advantage of text message marketing solutions, are they can be implemented in minutes and results can be seen in the first day (depending on your text message marketing solution chosen).


SMS marketing is gaining popularity because it is relatively inexpensive, effective, efficient and allows businesses to reach out to highly targeted consumers. There over 3 billion mobile devices, being used daily for business and personal communication, making the text message marketing a medium that is affordable for all businesses. Text message marketing is a direct, personal and cost-effective marketing or communication tool. It provides great exposure for a business's products, services, organizations and schools.


SMS marketing is a breakthrough communication medium that continues to expand over 250% year after year. A study from Emarketer shows that for the average mobile user in the US, the number of text messages placed is greater than the number of mobile calls placed...and the trend is that this is only going to increase.


Globaljet Business Solutions was established to provide businesses large and small with cost effective and targeted marketing alternatives. We take your existing marketing and improve on it by providing solutions that will not only enhance the effectiveness, but also create a higher level of customer loyalty for any establishment. Not only do we enhance your existing marketing efforts but we also use cutting edge technology to increase your results in a fraction of the time. Allowing you the opportunity to see immediate results that can be tracked easily and reflect what promotions are working and which ones are not.


Your current and potential clients respond by taking action and responding to your offer, thus resulting in higher foot traffic and consequently an increase in your bottom line. Your clients get a discount or a special promotion and you win a long lasting relationship with your client base.


Go now for a free one month campaign trial

Text Message Marketing - 2 Reasons it Will Work For Your Business

"Dude, that's not what we do! We don't make money from people texting...we are only successful when our clients are." This is how the conversation used to go with most of my friends and family that hadn't quite grasped what it is we do. That was until recently.


It's not that I blame them for not "getting it". Text Message Marketing has only recently emerged as the defacto marketing medium for small to medium sized business owners. It's an industry that didn't even exist a few years ago, but now it's literally exploding before our eyes.


Why has the trend caught on so fast? What is so appealing about text message marketing?


Look, here are 2 Reasons it Will Work For Your Business


There is a simple answer to these questions. They are: Value and Access.


Value is an arbitrary concept determined by each individual, but with text message marketing that value can be quantified by the results the business owner receives and by the number of subscribers each text message alert campaign has. That value of each marketing campaign can now be tracked and stacked against all other marketing efforts and the results make it clear to the business owner, there is no better way to market and advertise.


When the light comes on, it really shines...


I have an older brother who is extremely sharp in business; he's very well known and considered an expert in business start up in the technology industry. You would think that he's the kind of guy you think would catch this text message marketing concept from a mile away and would then have a million and one applications for it.


That was not the case. I don't know if it was my lack of ability to clearly explain to him the benefit of text messaging to a business owner or just the simplicity of how it works didn't jell with his advanced thinking, either way he didn't get it.


A few days ago I got a call from my brother (the genius one). He was so excited... well, excited for him. He says to me, "I get it, this texting thing works great for middle America! People can text in and get an alert or deal or some sort of special immediately on their phone!" It was like the light had just come on! I said that's it exactly. What made him finally see it? He had walked into a Chick-fil-A restaurant and saw a table tent that said Text CFA to 411247 to receive Free Stuff and Special Offers. He tried it, and the light came on!


Of course I went on to explain to him that Text Message Marketing was great for that application. The customer gets immediate value and the business gets unprecedented access to the customer's most personal communication device, their cell phone.


But that's not where the story ends...Text Messaging is now being used in almost every aspect of business and it's embraced by thousands of organizations to create community, mobilize people, drive traffic to events and websites, save money, provide user generated content like weather reports and movie show times. There is seamless integration into existing software programs through API portals, it's all possible now. You need only look as far as the recent Obama campaign to see the dramatic effect text messaging has had on the country.


I have been astounded and blown away by the results businesses have when they use text messaging to enhance their marketing efforts. I've had the opportunity to personally hear from business owners across the country that have used text message marketing to increase sales, drive traffic, communicate more effectively, they are truly using this technology to grow their businesses. What started out as a way for a pizza shop to send its weekly special to a database has evolved into the most powerful and effective marketing medium on the planet.


One thing I have observed from the beginning is the always on factor of the mobile phone. When someone walks out the door in the morning they take 3 things with them...their wallet, their keys and their cell phone. At church on Sunday an announcement is made to turn off your cell phone and the same thing happens at the movies, our mobile phone's are always with us. We give our clients the vision of putting their message into their customers pockets whenever they want and then we give them the tools to make that happen.


SMS Text Messaging is a breakthrough communication medium that continues to expand over 250% year after year. A study from Emarketer shows that for the average mobile user in the US, the number of text messages placed is greater than the number of mobile calls placed. Businesses are now connecting to their target market and the customer is responding. I have never seen response rates this high in any other marketing medium. I continue to see 12-30% response rates and as high as 95% read rates!


There are a number of factors that are driving this industry and many reasons businesses are adopting text message marketing as part of their marketing strategy, but certainly two factors emerge as beacons that should make the light come on for you. They are Value and Access.


To learn which campaign is perfect for your business go to http://www.mobilehelpers.com/globaljetbusinesssolutions grab some more information on it and contact us today. For me it has been an absolute pleasure to be able to work closely with great business people and offer something that impacts business so massively. Go now to the site to secure your one month fully functioning text message campaign for your business. Try the  FREE TRIAL offered on our website, or simply text "newclients" and your name to 41242.


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Saturday, April 23, 2011

MLM, Network Marketing Should Use Text Message Marketing to Share the Opportunity!

Are you a part of a network marketing, MLM or direct selling company? Other than making a list, like most of them tell you to do, how are you getting in front of new prospects? Do you have a website? How does it rank in a Google search?
Luckily it gets better than just that, the jack swing says "Do you have a MOBILE website?" "Do you have a Text based client list?" "Are you using your products to promote YOU?" Try it right now, text "newclients" and your name to 41242
 (I`m serious, USA only but try it now.)
Has the penny dropped yet?
Text Message Marketing gives you the ability to obtain the phone number of a new prospect, drive traffic to your website, which helps its Google ranking, and allows you a way to mass communicate to your downline and prospects!!!
While email and Facebook have their level of effectiveness, text message marketing allows you to get your message in front of a prospect or your downline when you it to be! With both email and Facebook, you have to hope your target audience is in front of their computer in enough time to read your message. Facebook can bury your message below a couple hundred wall posts and there is no guarantee that your email will be read or wasn't dumped into their spam folder.
How many people do you know that have a cell phone? Virtually all of them, right? I'm sure over 95% of those people that get text messages open them. Ask anybody where their phone is at any point in the day. It is probably within 3 feet of them. My attempt here is not to dump on Facebook and email, but rather to show Text Message Marketing is much more effective.
How does it work? First, there is the short code, that is the 4 - 6 digit number that a message is sent to. Second, is the keyword, chosen by the business owner, which is typed as the message. Press "SEND" in a few seconds the auto-response message will be sent to your phone. Try it now, it`s free, text "newclients" and your name to 41242 now.
Now, when you market your business, whether it is through business cards (which we can do using this system,) fliers (with your personal text code added), car magnets or your website (or Mobile Website which we can set up for you), you need to advertise your text message campaign in every other medium you use to market your business. Even if you are talking to someone about your business and you do not have any business cards or other information.
 Ask them to get their phone out and text your keyword to the short code. Boom!! They have the information you want them to have right there on their phone. You need to promote the campaign as much as possible. Are you getting a feel for just how powerful this will be for your competition?
Now, the best thing about text message campaigns is not just the fact that you were able to give your prospect information about your company, but when they send that text to the short code, you now have their phone number! You are able to compile a list of people you know are interested in looking for an opportunity to make more money! That is huge! So, when you advertise your text campaign and people are texting in, you are building that list.
Now as you compile these phone numbers, you will be able to do two things. One, you can place a call to that person and thank them for taking the time to look at your business and the opportunity it offers. Do they have any questions you can answer? Let them know when the next webinar or opportunity presentation is going to take place.
If you do not want to call them, you have the ability to send them text messages through your back office to inform them of upcoming events.
This gives you control of when your prospect sees your message. Approximately 95% of all text messages are read within 15 minutes. Email and Facebook do not give you that kind of power. To illustrate the power a text message campaign has over influencing a customer's buying decision, restaurants will blast a text out right before lunch or dinner to influence their customers buying decisions. Restaurants on average have a 20% response rate! That's huge!
Now, when you send out a text message that contains a link to your (MOBILE)website, each click on that link helps optimize your website's ranking in Google and other search engines. So when a customer does a search for your product, service or a work from home opportunity, you improve your chances of being on the first page of Google, which is where you want to be. Moreover google uses a slightly different system for mobile website rankings, so it is even easier to rank high.
As your list of phone numbers grows, you have the ability to group those numbers into separate list, so you can communicate only to your downline. For example, let them know there is a team call tonight. Here is the dial in number and the access code.
You can group prospects into another list and let them know the great successes you and your company are having. Tell them when the next opportunity meeting or webinar is going to occur.
The possibilities are endless with a text message campaign. How big and outside of the box can you think? That's how big you can make your opportunity grow!!! Go now to see for yourself on my page www.mobilehelpers.com/globaljetbusinesssolutions watch the short, 1minute 25 second video and collect my contact details. Good waves for you.
Affiliate marketers click here http://bit.ly/catchthemobilecashwave
RECOMMENDED READING:

Friday, April 22, 2011

Text Message Marketing for Businesses Is All About Discipline

Text message marketing differs from other forms of marketing in distinct way. Text marketing requires discipline. It is not like taking an ad out in the paper or sending direct mail. You do not have a sales rep that creates the ad for you, places the ad and just collects a check. It is not a one and done approach to marketing in which you can't control the results. Text message marketing can be summed up by the old saying, "effort in=effort out." I think we can all agree that text message marketing will provide the results you haven't been getting from other marketing mediums, but we still see businesses not getting the results they want.


Are you a disciplined business owner who is able to stay on task, see new initiatives through to the end until the desired result is achieved? Do you set daily, weekly, monthly and yearly goals for your business and then don't stop until you have beaten them? If you are able to do this, you will be successful with SMS marketing. We see and talk to dozens of businesses a week that are a perfect match for text marketing. It will bring the sales and customers, but the business owner or management is not a great fit for text marketing.


Text message marketing requires effort. Many business owners can't adapt to marketing changes in which the effort and results comes from them and not from a direct mail piece. With our support you must promote your call to action. You must train your employees to tell your customers of the new marketing program. You must provide rewards to customers joining your list. The business owners who can implement this and have the discipline to stick to a plan the first 30 days are able to achieve some amazing results. Once your list reaches a size that provides a positive ROI, you can back off your efforts a little and the foundation you have built will continue to drive subscribers on a more auto-pilot system, that mimics more traditional "set it and forget it" marketing.


Text message marketing takes time. We all wish it could, but success with this system doesn't happen overnight. Business owners who don't follow a plan and just place their call to action in one or two places and never visit it again lack discipline. Business owners who do not lay out their text marketing plan with planned offers, rewards and shoot for the right demographic of their potential customer base lack discipline. Business owners who do not send relevant offers that their customers will love lack discipline. Business owners who do not reward their best customers on their list lack discipline. The list goes on and on. We provide a 30 day action guide that will help you achieve your text message marketing goals. Within a week we can tell who will be successful with text marketing. We can see who the disciplined business owners are and the ones who have a clearly defined vision and goals for their business usually within a few days of them signing up for a new account. Let's look at some points that will help you with your first text marketing campaign and stay disciplined.


Yes, text message marketing seems to be the new buzz in marketing. It is different than anything else available today and chances are you will be going to be hearing more about it for a long time to come and possibly you right now are the only one in your market using it to attract customers. Your competition will not be competing for customers in this medium. Even though you will be alone in your efforts versus your competition, you must lay out a plan to attract customers to your list. Simply having an account will not build a list without effort. Follow the steps for promotion we lay out. Be sure your target audience is using their cell phones on a daily basis. Also think if your business is right for text marketing. Would your business benefit from having a list of customers? Are you able to market to them multiple times a month to increase sales? Do your customers visit you multiple times a month? Make sure your messages are focused on your business and provide value. Customers have given you permission to text them directly to their cell phones. This is a deep connection much different then direct mail. Make the offer valuable and exclusive. Sending a $2 discount every week will quickly get old and likely kill your list and business. Track your results each week. Measure what drives opt-ins the fastest and redemptions the best. Tracking your results religiously will allow you to ramp up marketing efforts that are working and drop those that are not worth your efforts. We know your time is valuable but by taking a couple hours to analyze your results, you will save wasted time creating campaigns that do not work. It takes discipline. Business owners who do this see a much higher ROI and realize a much higher value then those who don't.


We know that text message marketing works. We have seen businesses that were tired of wasting money on such things as direct mail, newspaper advertising, couponing the death and yellow pages. They took the time and had the discipline to learn the system, implement the plan we help lay out for them and then set out to reach their goals. If you implement a plan and follow it consistently you will have a list that pays you week in and week out in 30 days and be a much better business as a result. Please don't hesitate to call or email us with help implementing your text message marketing plan and goals for your campaign. We are here to be your partner in success.


If nothing you seem to be doing for your marketing efforts is working to increase your sales or profits, text message marketing may be your answer.


Visit http://www.mobilehelpers.com/globaljetbusinesssolutions today if you have the discipline to take control of your businesses future.


We can help you increase your sales, profits and customers in just 30 days. You don't have to take our word for it though, we let you use our service completely free for 30 days with no credit card required so you can see for yourself how powerful text marketing can be in today's economy.

Monday, April 18, 2011

How to Make a Mobile Website – 6 Easy Tips

How to Make a Mobile Website – 6 Easy Tips

http://www.mobilehelpers.com/globaljetbusinesssolutions
Accessing the web through mobile handheld devices is a usual practice these days. It’s apparent that people hooked to the Internet via their phones are on the huge rise. Furthermore, lots of consumer-focused companies have already realized how promising the mobile platform is and have by now equipped themselves with a mobile-friendly alternatives to their primary websites so that they will as well provide an accessible user experience on mobile devices. Here are 6 Easy Tips to help you make  a smart desicion about creating marketing campaigns instead of throwing away your advertising dollars.

In fact mobile web browsing is not a passing fad, it has actually become an absolute necessity, even the new Internet standard. So if you haven’t yet set up your own mobile site, we’ll today focus on how you can create a mobile version of your site running through various important options and basic techniques you can employ to make your mobile site work successfully. Now having got some of the theory out of the way, let’s turn our attention to more practical matters.

Obviously if you are not in charge of modifying your website you understand that every time you change something your web designer will charge you, so the below method may not be the most cost effective option. I reccommend going to www.mobilehelpers.com/globaljetbusinesssolutions to recieve a free demo on How to Make a Mobile Website for a one time fee and easy to update mobile website access

There is a special procedure involved in designing a mobile website. One way to build your mobile site is to modify your existing website to make it compatible for mobile handsets. If you decide to do so, expect that there will be big changes in terms of layout, design and construction. Here are some principles you should take note of before proceeding to build one of your own:

1. Layout

It can be time consuming to browse through a mobile site, so remember to put all of the most important information you want mobile users to see on the top of the page. And don’t forget to include your company logo being customized for a mobile site. Make sure to minimize left/right navigation, which is difficult on a phone, and instead arrange your content in a single column layout. Also you should minimize the use of tables, but if you do need to incorporate them, use no more than 2 columns, and avoid row and column merging.

2. Content

You should make sure that the information on your website is easy to read and navigate, and doesn’t take the visitors much to figure out, since they’re probably on the go while looking at your mobile site. Having finally selected what part of the content should be displayed on mobile, tailor your site menu adjusting text to avoid zooming. As for the typography used to render the content, consider using headings to control font sizing.

3. Coding

There is not really any special coding required for your actual mobile site. It is much easier if your mobile site is coded using either XML or XHTML. You may also build your site with the most basic HTML and CSS coding possible. Title tags, description meta tags, heading tags and filenames should be carefully crafted with target keywords to maximize the little optimizable content available.

4. Images

Most mobile phones would take forever to load heavy images. So use images and graphics as little as possible, only where contextually relevant. And if you do wish to put images on your mobile website, it should be in .jpeg or .gif or .png format as these files are pretty much light-weight. Plus make sure to compress your pictures to avoid zooming. And one more, today nearly all current devices display images, however, users may browse with the images turned off. So always use the alt text which is a recommended practice.

5. Page Size

When assigning a style for a mobile website, it’s very essential to keep it all simple and page sizes small. Mind that the maximum page size for a mobile page is only 20 Kb, so make everything fit and if possibly use less than 10 Kb. Keep in mind that the users usually get charged per KB of mobile web data.

6. Page Links

A good mobile website design provides back buttons and links. While it is rather difficult to get around on a mobile phone and many phones are not equipped with back buttons, try to provide them to escape dead ends. Plus make sure that all pages are linked to other pages. And one more, if it is actually a phone site why not invite to a call, making it a link.

Few more tips:

* Your URL says much about your mobile website. So think of using the better .mobi domain which indicates a mobile experience instead of .com, .edu, .org, etc. that stand for a desktop web experience.
Plus, you may also want to think on having your mobile version on a subdomain – that’s the way many websites do it. For example mobile version of Digg is http://m.digg.com/ (the ordinary is http://digg.com/)
* Test the mobile version of your site on multiple devices (and preferably of different platforms) since it is the only way to be really sure that your site provides a good mobile experience. IF you do not have an access to multiple devices (which is a common thing) you may use one of these web-based emulators, such as the iPhoneTester.com for example.
* Make sure that you have one of the refreshingly updated site, otherwise your mobile website won’t catch up with the growing amount of mobile web surfers.
* Since most mobile browsers aren’t compatible with Flash, most video and audio players, JavaScript, frames, pop-ups, and other things that people like to use to spice up their sites, they are completely unusable for those who come to your website through their mobile phones.
* It would be also very convenient to have variable screen sizes and resolutions of your mobile website to scale page elements by screen size, rather than setting fixed pixel widths for page elements. Do consider that different mobile phones have different screen sizes.

If you follow the foregoing standards carefully, there is a pretty good chance that your mobile website will be able to render all essential information in a manner that is basically usable and efficient for your customers.

Sound like another headache that you just cannot face or simply donot have the time to devote to "another thing" in your business? Goto the mobilehelpers homepage now at www.mobilehelpers.com/globaljetbusinesssolutions watch the 1minute 25second video and then contact us and see just how easy, powerful and cost effective getting your own mobile website can be!




Read more about How to Make a Mobile Website – 6 Easy Tips | Template Monster Blog by blog.templatemonster.com

 more on why you are best not  to use an app...
I know in a previous post I blogged about why you are best not  to use an app, but people will anyway so appart from the iapp, droid or digg Apps this one also looks pretty interesting..

Phoenix-based technology firm, MobileBytes LLC is trying to make it easier and more affordable for restaurants to reach their customer base with the launch of its White Label program. The technology offers restaurants a branded, customized app with extensive marketing features and capabilities in lieu of proprietary app development.
“With MobileBytes’ White Label program, a restaurant’s customer can simply download this free custom app to gain full access to all featured items and images on the menu as well as images of the restaurant,” said co-founder Dan Calderone.  “While on the go, customers can quickly and conveniently place orders - whether it be dine-in, takeout or delivery - or they can make a reservation, all without delay.”
The MobileBytes’ White Label Program is PCI-DSS certified to ensure that all transactions are completely secure.
“Our service allows time-strapped customers a way to get in and check out in an instant, ultimately increasing a restaurant’s revenue. Customers no longer have to wait for their check, they can calculate their tip and checkout using securely stored credit card data,” Calderone said.
The app also lets consumers know what the estimated wait time will be for their order.
Additionally, the restaurant manages the content of the app through a web-based back office, where access to a marketing tab allows the owner three different ways to reach its influential customer – via a push notification, text message and/or email message.  
“This web-based system is compatible with any restaurants’ POS system,” Calderone said. “The restaurant can maintain control and make changes at any time.”
MobileBytes’s White Label program is available at the iTunes app store and the Android market, and is free to download.

Sunday, April 17, 2011

Banking With Bluetooth

Banking With Bluetooth

Headline



-­‐
Make
money
by
teaching
businesses
how
to
make
money
with
Bluetooth
--

Ignore The App Hype - You Need A Mobile Website, Your Website Adapted For All Mobile Devices

To App or Not to App?
"I am struck by the explosion of mobile computing - mobile is clearly going to win the battle with traditional computers." So said Eric Schmidt, CEO of Google in March this year.

MOBILE IS KILLING
The fact is that without your website showing perfectly on mobile, you risk being rapidly left behind. You Need A Mobile Website. To get your business onto mobile, there are a few approaches. The first is via a downloadable App,  the second is by having your website adapted so it will show on all mobile devices properly, and the third possibly least expensive option is to have a mobile website tailored specifically to your business needs, that compliments your existing website. In reality, for a small business that doesnt yet have even a simple web portal, a mobile website could be all that´s required at the saving of possibly thousands of dollars!
Apps are also something that someone must intentionally seek out and, usually, log in to purchase or download. In other words, they require prior motivation on the buyer's part which is a barrier to large scale use.
With a mobile website, your customers just go to your mobile web address and having clicked to open it, they get a mobile experience similar to a desktop experience. A mobile website gets you right in front of your guests immediately, with no barriers to access and no extra steps or motivation required on behalf of your user. It is seamless.
Say a person is doing a search on their mobile device for a hotel, they will see the hotel listed in search results, and will tap to go. With a mobile website you are serving them immediately from your mobile web address with a rich mobile experience.
With a downloadable app, you are reduced to giving some notification or message that they should now go to the appstore, find your app, download it, launch it, and continue. For the casual booker, that is five steps too many and your booking opportunity may well be lost.
A Big Cost Difference
In relation to cost, this is also an issue. A mobile website will cost considerably less than an App. In relation to booking purposes both will have to resort to real-time data connection to your reservation system over the web anyway, so why not just use the web-oriented mobile website approach in the first place? Apps will also need to be maintained, updated and re-issued via the app store when changed, which is far more cumbersome than updating a mobile website where users automatically get the most current version on every access, without any update issues.
According to a recent mobile marketplace survey by TapTu, despite the production of Apps worldwide skyrocketing, mobile websites have grown even more, indeed at over three times the pace of App development. The report also indicated that the fastest growth area in mobile websites is ecommerce. This shows that mobile users are quite happy with mobile websites as a means of interaction - and as a means of buying.
Downloadable Apps must be developed for each specific platform of mobile phone. Mobile websites are somewhat easier since they operate within the mobile's browser.
When advertising particularly on radio/TV or print, THE best way is to have a call-to-action being an easy to remember keyword to an easy to remember standard rate text number e.g. Text "newclients" & your name to 41242 (USA only) for a live demonstration.

This form of advertising can be set up in any country, is inexpensive and accountable. It also provides leads to the advertiser and they can now call and sell to the enquirer. When someone responds by texting "newclients" to 41242 they get back an immediate response which contains the mobile website of the hotel. One can then open it, view it and perhaps book and pay over it if the mobile website has been set up for this facility. Goto www.mobilehelpers.com/globaljetbusinesssolutions to see a short 1:25 on just one possible application.
My personal advice is you really MUST get a mobile website. Either get yours adapted, its a once off cost, maybe not expensive depending on how detailed you wish it to be, or have one tailored to suit your needs for around USD599 including text marketing service and start-up fees. A basic mobile website containing print and pictures should be sufficient. If you want an App that goes on all Smartphones get it but your priority should be a mobile website, do not listen to the hype! Website host is available at the link below or do your own due dilligence at godaddy or host gator http://bit.ly/hostgatorsimplemobilewebsites

To view one of the most comprehensive websites on the Intenet relating to mobile marketing check out the links on this site for "mobimakers" they are happy to provide quotes through their contact page for anything to do with mobile marketing and also through a sister company we can quote for social media management, alternatively goto www.mobilehelpers.com/globaljetbusinesssolutions for more information including how to use bluetooth technology to entice passing foot traffic into your business.

Friday, April 15, 2011

What Exactly are Simple Mobile Websites & QR Codes?

One Post For Affiliates

 Simple Mobile websites are very different to regular websites... Why?

  • Well, they firstly have to to be created in a completely different way because of the screen resolution of cell phones
  •  Not only that but they need to be formatted differently as well.
  • You have to remember that people are on the go when using their cell phone... This means you can´t have a bunch of writing on these websites! They must be simple mobile websites!
  • The key is to keep them extremely straight to the point!
  • What exactly are  QR Code Ever heard of these before? These QR codes can make you a ton of money as well... Watch this 1:25 video and find out how mobile marketing works and What Exactly are Simple Mobile Websites & QR Codes? www.mobilehelpers.com/globaljetbusinesssolutions
  •  Local businesses cause QR Codes to promote their business via mobile websites easily
  • In a nut shell, the QR Codes you create will link to the simple mobil website you also create for the local business.
click here to find out more and  catchthemobilecashwave 

...The Stupid Simple Way >for you< To Instantly Reach Your Customers! Yep Text!

The First Method #1
  • The first method is Leading with the mobile website for the local business

this means, when approaching a local business, we talk about a  Mobile Website you can create for them

  • Cost to do the mobile website... Pretty much for free, once it is done, we will bring up the texting service you can run as well.

Leading with Texting Method #2

this is the popular one :)

  •  This method requires doing text message marketing first.  You can add this feature on for a discounted price

  • The reason this works well is because they ALREADY are seeing results with the text message marketing and its a no brainer for them to broaden their mobile reach. Try it now for free.. text "newclients" & your name to 41242 (USA only) to see it in action. Now imagine using your brand name in place of the "newclients", or even your own name to hand out digital business cards where your contact recieves back your number, mobile website details, adress, what you choose!

  •  Once they have a mobile website, I can drive mobile traffic!
Pretty easy huh
That´s it!





QR Code Approach#3

This is a growing item in the mobile market right now..

  • The reason is because anyone with a smart phone can easily scan the QR code with their phone and be redirected to ANY website instantly...
This is PERFECT for you since youre already creating a Simple Mobile Website for local businesses.

It only makes sense to create a QR Code for them as welll!

THEN WHAT?

After you have created a mobile website for the local business and the QR Code, no youre good to go...

Just send the Local Business the QR Code in an email and tell them they can place it wherever they want...

Window in front of store, cash register area, menu, brochure, etc

This will allow them to get a ton of traffic driven to their mobile website they now have. :)


THEIR BUSINESS WILL LOOK AWESOME

Not only are you helping the business get tons of new customers to their mobile website, but also make them look really fancy!

  • Less than 3% of businesses out there are using these QR Codes right now

  • By having one, they are going to look much more "on top of things" than their competitors which will also help a lot!

There´s honestly nothing HARD to QR Codes... That´s pretty much it!

THE COOL PART

  • No matter what method they choose, you can add a feature to your MobiMakers website that allows the Local Business to add some code to their existing website to redirect mobile viewers straight to the mobile site

This is a HUGE feature for them...

  • Now all their mobile viewers will automatically be sent to the mobile version of their website you created for them when trying to view their normal website on the cellphone.

MobiMakers will actually detect it for you! :)