Fund Raising - Non-Profit Organizations

Fund Raising: A Business SMS Use Case
Filed in Business SMS, SMS Guides on Jun.27, 2011

SMS is a cheap and ethical way for charities and organisations to communicate with their supporters, notifying them of upcoming events or keeping them informed of what work they have been doing ‐ this makes the supporters feel more connected to the cause and more likely to contribute in the form of volunteering and donating.

Some of the sectors already benefiting from using SMS text messaging for fundraising include the following: Schools, Clubs & Societies, Political Parties but the most common sector using SMS this way is Charities…



Charities

Charities all over the world are already aware of how effective SMS can be in raising awareness as well as funds. These days almost everyone carries their mobile phone with them at all times, it is because of this that SMS text messaging offers an instant form of communication and response between charities and their supporters.



Raising Awareness

The support of like-minded individuals is essential for an organised charity to be able to aid its chosen cause. As a charity these like-minded people need to know that you exist before they can actively offer their support in your endeavours. A great way to do this is to identify groups of people who are likely to want to help and then send them a message to see if they’re interested. Profession and location are a great way to find supporters or perhaps people who have expressed interest in a similar cause in the past.

Organising Events

Once you have established yourself as a charity you will be running fund-raising events and programmes, many of which will rely on the volunteers who support you. SMS is a cheap and efficient means of contacting would be volunteers and updating those who have already signed up to help.

Gathering Donations

When your event is drawing near and your workforce of volunteers is in place you need to let everyone else the where and the when so they can participate in raising money for your cause, again SMS is a great way to do this – it is unintrusive and gets the message directly into their hands. You can even use a premium rate Shortcode to gather donations directly from their mobile phone bill.

Giving Thanks

Once and event is over and the donations have been counted up it is a great idea to let your followers know how much they managed to raise, you can even tell them how it will be spent to help the cause and in appropriate cases send them updates for ongoing schemes. All this is designed to increase the chance that they will donate again, and even persuade some who didn’t before of the good work that is going on.



For more information on how you could be utilising SMS text messaging within your business http://bit.ly/RaymondELeeCarmichael

E commerce

Ganador Grand Prix Media Lions en Cannes Lions 2011

Product & Service
Categoría: Retail & E-Commerce, including Restaurants
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Advertiser/Client: TESCO
Producto: RETAIL
Entrant Company: CHEIL WORLDWIDE Seoul, KOREA
DM/Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Executive Creative Director: Joungrack Lee
Art Director: Youna Chung
Art Director: Youbin Bang
Art Director: Yeonjoo Lee
Copywriter: Misu Yi
Photographer: Skyteam
Illustrator: Sungmin Jee
Account Manager: Joowon Han
Creative Director: Youna Chung
Computer Graphic: Moon & Sun
Category:

Catch The Mobile Cash Wave

Mobile commerce is allowing an increasing number of consumers to buy and sell goods using mobile devices. It was recently reported that, according to a study by Appcelerator and IDC, mobile commerce has seen rapid expansion, with a year-over-year growth of 86 percent. ClickBank, the premier, online marketplace for digital information products, is embracing this trend and today is announcing their plans to introduce new features that will create a more mobile marketplace and meet the mobile needs of their customers and community of leading Internet marketers.
Over the past four months alone, ClickBank has experienced a 26 percent growth in mobile session traffic, and mobile sales have grown by a staggering 45 percent. The fastest smartphone and tablet growth seen by ClickBank has been Android at 145 percent, iPad at 77 percent and iPhone at 56 percent. Additionally, ClickBank saw 29 percent higher conversion rates with smartphones and tablets than desktop browsers. Throughout 2011, ClickBank will introduce several mobile features to better enable their clients to be successful through the mobile channel. These features will allow more options for ClickBank's customers, and provide the opportunity for their vendors and affiliates to expand their audience and reach customers in new ways. ClickBank plans to roll out these new features in the coming months.
"At ClickBank, we pride ourselves on identifying emerging trends and leading the industry in innovation and opportunity," said Brad Wiskirchen, CEO, ClickBank. "The significant growth that we've seen in mobile commerce is opening the door for us to expand our service offering in a way that will increase the effectiveness and success of our vendors and affiliates, and will make our marketplace more accessible to our customers."
The growing mobile trend has also introduced sales and marketing opportunities. Several of ClickBank's top vendors have taken the initiative to create products designed to educate others on taking advantage of these trends and business opportunities. In their series of products, Adam Horwitz and Tim Donovan are educating individuals on the various ways to find success by adopting the mobile commerce trends. Horwitz launched his first product in April of 2010, and since that time, has launched other products including the hugely successful Mobile Monopoly. Horwitz and Donovan have sold an impressive 36,000 products and $2.5 million on ClickBank to date. Their achievements in educating on the potential for success in mobile commerce have made Horowitz and Donovan some of ClickBank's top vendors in the affiliate marketing and e-marketing categories.
"The products that we've created have allowed people to find success by taking advantage of the explosion in mobile commerce," said Adam Horwitz. "ClickBank has provided us with a unique and effective channel for reaching an audience of mobile savvy individuals. We look forward to their expanding mobile features within this extremely successful marketplace."

Location, activity and time

Smartphones, are really smart. They are the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are. Sometimes they even tell brands what consumers are doing at different times of the day. Spooky when this lightbulb comes on, as you walk into a shopping mall and you recieve a text from the store you are walking towards informing you what they have on offer.

Location, activity and time are a powerful combination, however, many companies, perhaps luckily for smaller brands, focus on the  technology instead of the people using it. In an exploding mobile market the playing field is still level and some local businesses can and are making exponential leaps and challenging them by getting it right.
Noone like telemarketing, it seems too impersonal and invasive so when it comes to mobile marketing if messages lack relevancy, consumers filter them out quickly, this has the potential to damage a brand badly. To be relevant to consumers, and to slip past the increasingly market savy consumer´s filter, companies must shift their approach to mobile marketing.
Consumers no longer passively participate in campaigns. Instead, they respond in real time, You are hot or you are not, influencing both the scope and direction of promotions. It’s a two-way conversation. It’s not enough to release a sparkly new mobile app. Innovative applications are important, of course, but brands have to do more.
Brands have to motivate people to act by designing campaigns as dynamic and flexible as the mobile market, which now includes search, social, video, music, gaming, payments, retail transactions, location-based services and augmented reality.
If you dont have mobile marketing campaigns manager and would like to see if your business qualifies for a free one month mobile makeover contact via this site.
Brands need a deep understanding of how mobile apps can drive views, downloads and checkins, and how to schedule specific calls-to-action around the real world that we live in. Release dates, product trials and related campaigns, both on and offline must be relative.
Globaljetbusinesssolutions can offer real-time information monitoring from mobile apps and social media to get you a broader perspective, and work alongside local based business and tailor the user experience on an individual level.

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1. People don´t read signs but feel the vibration in their pocket

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According to Gartner, the mobile advertising market is expected to double to $3.3 billion in 2011 and swell to $20.6 billion by 2015. The ads on the side of your facebook and google pages are relevant but do you know what they are? Most likely, the answer to that is lost as is destined a huge chunk of those advertising dollars
This dynamic isn’t going to change. A wise brand strategy, then, swims within the current instead of against it, presenting itself as a useful component of the filtering process. More important than ever is the USP for business.
Filtration is key, like niche marketing the more relevant you can be to consumers the better the outcome. Your mobile marketing consultant is destined to be the lifeblood of your business, helping you to hone and define your market and keep you at their fingertips and pouting lips.

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2. Your business is personal to you, make it personal to clients

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From a messaging standpoint, the great novelty and power of a mobile device is context: A mobile phone is the only consumer appliance that knows where it is at all times, noone is ever further than a few metres from their device
Companies can unlock that power by sending hyper-targeted messages based on narrow windows of opportunity or location. But the process shouldn’t end there. Brands and their agency partners need to know how to get consumers to talk back, to register their preferences in low-key, frictionless ways.
Multi-billion-dollar companies have been built atop algorithms tied to small clickable buttons — think about the “Like” button on Facebook, or the “Was this review helpful to you?” button on Amazon. For Amazon, simply adding that question to each product page brought in $2.7 billion of additional yearly revenue. When people see that their input actually does have some effect, they appreciate it and come back. The more they register their preferences, the more trust brands will build.

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3. Sociable service for your customers to talk about

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As social networks have become seamlessly integrated into the rituals of daily life, it’s not surprising to see that the social network market has become saturated.
Overall growth is slowing. In 2010, 134.6 million people used social networks across any technology platform each month, and in 2011, that number will rise by a little more than 3%, according to eMarketer. But consider that social networking is now the fastest-growing mobile activity.
Brands need to take this shift into account as consumers get in the habit of checking Facebook on the run if your site is not optimised for mobile social interaction you will be fired.
Facebook is a tool for conversations. Ad campaigns are conversations too. This is a nice coincidence and a useful one to any brand that knows how to effectively integrate the sometimes chaotic feedback that comes streaming in from this new class of smartphone-liberated consumers, jabbing at their phones in stores, schools, trains and homes.

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4. Location, activity and time

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By combining three types of mobile data — location, activity and time — it’s now possible for marketers to assemble a subtle and detailed picture of consumer behavior, one that also takes into account the shifting personas of consumers. A mom, for instance, is a different person at 7 a.m. when she’s getting the kids ready for school, than she is at 9:00 a.m. when she gets to the office.
A savvy marketer shift her message to stay relevant to that mom within a few hours? Relevancy is both the challenge and the opportunity of the revolutionary data-collection capabilities of smartphones.

If it doesn`t move it aint Rock and Roll

That`s the key to rock and roll. If it doesn`t have wheels its not going anywhere, it just aint Rock and Roll. In my younger days I did a fair amount of roadie work with a range of different bands from Tina Turner to Cliff Richard and these big acts have it down to a well oiled machine, not just the show but the merchandising too. People love to buys things and especially if they dont think they are being sold something, however concerts are a great example of funnel marketing, they queue for the tickets and are filed past the merchadising stand on the way into and out of the venue. Imagine if your fanbase wanted to connect with your business so badly that they added you to their most personal item, their mobile phone?
This applies to regular business aswell, if you are not moving with the times you might as well be working for someone else and save yourself the stress. Remember the yellow pages? Chances are if you are in traditional business you still use them, but how effective are they now? If your competitor and the general media is educating your clients on how to utilise the technology sitting withing 3 metres of their body 24 hours a day and your humble yet worthwhile enterprise is listed within a thousand pages of print, sitting in the third draw down in the kitchen, who do you think is going to go to Recife on holiday with the family on the business profits? Build your relationship build your business, and make it personal this is your life we are talking about. I will literally get you into your customers pants and for less than the price of a hotdog.

Step #1 "like"

Step #2
Mail me now for a consultation@globaljet.me and I will market your business free for one month and discuss how you can increase your turnover.

Step #3
Goto Recife for an extra 10 days holiday a year!