Catch The Mobile Cash Wave

Mobile commerce is allowing an increasing number of consumers to buy and sell goods using mobile devices. It was recently reported that, according to a study by Appcelerator and IDC, mobile commerce has seen rapid expansion, with a year-over-year growth of 86 percent. ClickBank, the premier, online marketplace for digital information products, is embracing this trend and today is announcing their plans to introduce new features that will create a more mobile marketplace and meet the mobile needs of their customers and community of leading Internet marketers.
Over the past four months alone, ClickBank has experienced a 26 percent growth in mobile session traffic, and mobile sales have grown by a staggering 45 percent. The fastest smartphone and tablet growth seen by ClickBank has been Android at 145 percent, iPad at 77 percent and iPhone at 56 percent. Additionally, ClickBank saw 29 percent higher conversion rates with smartphones and tablets than desktop browsers. Throughout 2011, ClickBank will introduce several mobile features to better enable their clients to be successful through the mobile channel. These features will allow more options for ClickBank's customers, and provide the opportunity for their vendors and affiliates to expand their audience and reach customers in new ways. ClickBank plans to roll out these new features in the coming months.
"At ClickBank, we pride ourselves on identifying emerging trends and leading the industry in innovation and opportunity," said Brad Wiskirchen, CEO, ClickBank. "The significant growth that we've seen in mobile commerce is opening the door for us to expand our service offering in a way that will increase the effectiveness and success of our vendors and affiliates, and will make our marketplace more accessible to our customers."
The growing mobile trend has also introduced sales and marketing opportunities. Several of ClickBank's top vendors have taken the initiative to create products designed to educate others on taking advantage of these trends and business opportunities. In their series of products, Adam Horwitz and Tim Donovan are educating individuals on the various ways to find success by adopting the mobile commerce trends. Horwitz launched his first product in April of 2010, and since that time, has launched other products including the hugely successful Mobile Monopoly. Horwitz and Donovan have sold an impressive 36,000 products and $2.5 million on ClickBank to date. Their achievements in educating on the potential for success in mobile commerce have made Horowitz and Donovan some of ClickBank's top vendors in the affiliate marketing and e-marketing categories.
"The products that we've created have allowed people to find success by taking advantage of the explosion in mobile commerce," said Adam Horwitz. "ClickBank has provided us with a unique and effective channel for reaching an audience of mobile savvy individuals. We look forward to their expanding mobile features within this extremely successful marketplace."