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Tuesday, May 31, 2011

Tuesday, May 24, 2011

Template Monster

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Saturday, May 14, 2011

Increase Your Band´s Marketing Effectiveness With Text Message Marketing

If you have a band, you know how important it is to have a band marketing plan that will bring a crowd and fans that show up to your gigs that pack the place to it's limits. The more paying customers your band can bring to a venue, the higher your nightly gig rate will be and the more your revenue, pockets and bookings will grow.
You can go about your band marketing like everyone else, posting fliers or having a Facebook fan page. What you really need is a list of your fans that you can market to directly. This is the same as restaurants, retail stores or other businesses that build a list of their best customers and then market to that list with special offers, discounts and event notifications.
How can you build that list of your best fans, the ones that will show up to every gig, tell their friends about your band and buy your music? You have two options: You can implement an email sign up form on your website or ask people at gigs to write down your email address for you. This will work to an extent but most emails never reach the intended recipient, most people aren't in front of their computer all day and email response rates hover around 3%. This means if you sent out 1000 emails to your fans about a show that night, only about 30 would respond due to the low read rate.
The newest form of band marketing is text message marketing. With text or mobile marketing as it is also know, you build a list of your fans using a mobile marketing company and by implementing a mobile call to action throughout your website, Twitter, Facebook, on your fliers and print ads and at your shows. People text your band name to a 5 or 6 digit short code number. They are automatically added to your mobile list and are sent a reply message. Your list will grow on auto-pilot with no work being done by you. When you have your next gig, simply log into your mobile account, type out a short 160 character message and hit send. Within 15 minutes 95% of your subscribers and fans will have read the message about your gig directly on their mobile phone.
Bands can even have contests at their shows to grow their mobile list. Invite customers to text the band name to the short code to win a free band t shirt. The mobile marketing system will automatically text back a set number of customers a winning message while adding the others to your list.
Now your fans have the message about your show right on their phone, they can forward the message to their friends about the gig and when it is on their phone it will drive fans to your show with an average 20% redemption rate. That same 1000 person list you sent with email will bring in over 200 customers to your show when using text message band marketing.

If your not using this ºyou may as well just do weddingsº
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The Future of Text Message Marketing (TMM/SMS)


Marketing fads come and go. In a highly connected, technological world, it's hard for small business owners to know if the latest trend in customer contact will really live up to the hype. Text message marketing, also known as cell phone or mobile marketing, isn't a fad - it's an excellent way to communicate with customers on their own terms.

According to an article published on GearLog.com, more than 250 million Americans (82.4 percent of the population) subscribed to a cell phone service in 2007. CNET.com reports 5 billion cell phone subscriptions worldwide in 2010. Those numbers reflect the fact that many people own more than one cell phone, but they're still astounding statistics that sound a lot like hype.

Your small business doesn't actually have 250 million potential customers, unfortunately. However, 82 percent of your customers probably do have cell phones, which makes text message marketing a sensible and cost-effective way to advertise. Customers and prospects welcome timely text messages with relevant information and irresistible offers.

When you compare mobile marketing to other types of advertising, it wins hands down. Newspapers? They're going out of business as readership keeps plummeting. Television? It can be hard to motivate customers to visit your small business when they're comfortable in their living rooms. Radio? Your prospects are listening while stuck in Send me One Million FREE Guaranteed Visitors ">traffic or on their way to someplace else.

These methods of advertising are extremely costly when you make a final count of prospects who came to you because they read or heard your ad. That's if you can figure out that a particular ad was the motivation for their visit to your business. Tracking the effectiveness of marketing campaigns can be difficult, but text message marketing gives you real-time information and you can easily see the impact of those short texts.

In addition, customers don't "opt in" to other advertising methods, meaning they may or may not be listening. With SMS mobile phone marketing, your prospects choose to join your list and choose to stay on it because they can opt out at any time. When you put the customer in control of how they receive your advertising messages, you know they're interested in hearing from you.

The new technology of text message marketing is the future of advertising. Reaching customers instantly using their preferred communication method is simply smart business. It's far better to have a few thousand really good prospects than 250 million who have no idea who you are or why they should listen to your ads. Once you've seen the amazing effectiveness of your TMM campaigns, you'll be wondering why you didn't try it before.

Resources:
"U.S. Cell-Phone Penetration Tops 82 Percent" from GearLog.com - http://gearlog.com/2007/11/us_cellphone_penetration_tops.php

"Cell phone subscriptions to hit 5 billion globally" by Lance Whitney of CNET.com - http://reviews.cnet.com/8301-13970_7-10454065-78.html








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Monday, May 9, 2011

Mobile Marketing Strategies - Getting Familiar With Text Message Marketing


Mobile marketing through text is essential to small and huge businesses alike. But local businesses seem to take away more from this so-called "marketing SMS" technique especially since their targeted audience are people within their locality. Come to think of it. It won't be that practical to use the text message marketing technique on folks residing in Canada if your local business is situated in New York. You should use online marketing or similar strategies for that and not through SMS. Keep in mind that mobile marketing involving text messages works best if the recipients of the updates can actually check out and drop by your store or shop.

There are several advantages of text marketing over regular marketing online. For one, the delivery of messages can be as instant as it can get with mobile marketing. Although online marketing is also fast, mobile SMS marketing is faster in various senses. The message gets read almost instantly because phones are on most, if not all, of the time, unlike PCs and other devices. You are also sure that your business SMS updates will be sent directly to the phone's inbox and not somewhere else. With e-mail marketing, for instance, there's a chance that your message will be redirected to the Spam folder. That's not good for your business and you know that. So those are just two reasons why you should consider using mobile marketing strategies. There are more notable benefits that you can learn and understand.

If you are indeed considering using mobile marketing through text, you should explore the benefits of having those so-called "short codes" for your business. With the use of such codes, your loyal customers and some interested individuals can opt-in and get important text messages and SMS updates from your business. That can also lead to better response rates and improved sales. If they ever change their mind, offer them the option to opt-out. You don't want to come off as someone forcing your business down the throats of people, do you? Ensure that you know how to make the most out of those short codes and your other mobile phone marketing efforts.

Whether you are selling or marketing mobile phones, cakes, bags or even a profession, you can really benefit from mobile marketing as long as you know exactly what you are doing. In this world wherein it's possible to send text messages online, shop through your mobile phones and find out where you're at when you're lost, mobile marketing is not a far fetched idea that you can't be successful at.








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Sunday, May 8, 2011

Mobile Text Message Marketing For the Small Business Owner


Mobile text message marketing has arrived for the small business owner and is growing faster than any other advertising medium. Your customers now use their mobile phone for text messaging more than voice and internet access combined. In the U.S. there are now over 276 million wireless subscribers which is 89% of the total U.S. population. Cell phone usage has surpassed home phone usage along with the addition of 135.2 billion text messages being sent every month. In 2010, the number of text messages sent in the U.S. could reach 160 trillion.

What does that mean for you, the small business owner?

Your customers are on their mobile devices every day, all day. Newspapers are in decline, radio stations are hurting, direct mail doesn't produce a large return, and Yellow pages are almost extinct. You need to advertise to your customers where they are, at that moment, directly and instantly. Text marketing allows this and will also produce almost instant sales.

Large corporations have had access to text or SMS marketing as it is also know for a few years now. These large corporations have shifted their advertising focus from traditional media and according to the Mobile Marketing Association, by 2011 more than half of all national brands will spend between 5% and 25% of their marketing budget on mobile. At this time over 40% of global brands have already begun text message marketing campaigns.

Instead of just surviving with national chains in your market, you can now take them head on by leveling the playing field. The chains work every day to take your loyal customers. Now you can get your customers on a list and essentially fence them in with great offers that reward them for being your customer.

Thankfully you don't have to spend 5% to 25% of your marketing budget on mobile marketing. Text marketing was previously only available to large companies due to the cost, dedicated short code numbers needed and the necessity to have their campaigns fully managed. Now, with text message marketing companies designed for small businesses, if your small business does $10,000 a week in sales, your total advertising percentage versus gross sales will be only.006%!








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Saturday, May 7, 2011

Text Messaging Marketing Tips and Tricks


Currently, there is another boom happening, similar (but much larger) than the dot com boom of 2000 and the social media avalanche of 2006. If you haven't guessed yet, I'm referring to mobile. There are over four billion mobile phones in use today. So, how can you profit from mobile? Well, you do so through text messaging marketing!

Mobile text marketing (or SMS marketing), as it's called, is the most powerful direct response medium right now. The conversion and response rate crushes any other form of advertising online or offline. Businesses are noting as high as 30% "take action" rates. That's insane, and highly profitable!

What ways are business owners using text messaging marketing? Here are just some examples:

Short-code and keyword integration. This is where you can get a keyword (SUSHI, for example). Then, you can have your customers text this keyword to your specific short code number to get a special deal or discount. Once they do that, they are automatically subscribed to your text marketing database.

You can then send promotions out anytime and be sure that 97% of those people will see it. Expect between 11-30% to take you up on the offer, too! Text messaging marketing like this offers a huge response rate.

Appointment reminders. With mobile text marketing, you can send appointment reminders 45 minutes before someone comes to see you. This is huge because it reduces no-shows by 50% or more. People forget all of the time and it costs businesses more money than they think. Now, that problem is solved, which will grow your income substantially.

E-Cards. You can send polite e-cards to customers with text marketing. This will keep your name in front of them, yet provide them a happy greeting on a birthday, for instance.

Mobile coupons. It's hard to find anyone who's not looking for a deal these days. You can send a mobile coupon offering a discount or a freebie then watch as your business gets flooded with customers.

What I've described here is just the tip of a colossal iceberg when it comes to text message marketing using mobile. It's still in the early stages and those that hop-on will capitalize and profit tremendously. This is definitely not a fad, as everyone has a mobile device these days.








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Friday, May 6, 2011

Practical and Economical Text Message Marketing For Business


With text message marketing you can send one message to a friend and expect a load of responses coming from numerous people in response to your sent message. All around the globe, this method of promoting business has become a popular trend. The services offered by various telecommunications companies have greatly enhanced the rapid growth of this type of service. Marketing using the cell phones is indeed very practical, convenient and economical.

In these days, text message marketing has already become the most popular means of doing some business promotions and campaign. With the brands of mobile phones these days, anything can always be made handy and possible. The services offered through texts have helped many agents and businessmen in promoting their products and services these days.

The height of using these services have raised to a tremendous degree in terms of hundreds of millions as compared to voice calls made. Mobile phones have become sophisticated and become a perfect tool in the promotion of products and services of people's businesses. The text message marketing system is an application that can be done in a worldwide level in these days. This is another substitute for those people who are always on the go and cannot have easy access to the internet to do their marketing or selling online.

Both local and international messaging has been assigned with certain digits to send and receive for their subscribers. Inbound and outbound texts are available for all mobile phone subscribers who want to avail of the services. Mobile companies and operators have provided for access codes to assist in the propagation of text message marketing.

For more information, you may browse and check online for details regarding the services which you can find useful for your business. There are certain services you can find on the internet that may prove helpful for the promotion of your business in the most economical and practical way. You can avail of free service on the internet if you visit certain websites that offer services regarding text message marketing.









Thursday, May 5, 2011

App-generated Texts to Generate $70bn by 2016

App-generated Texts to Generate $70bn by 2016
Posted 16 hours ago by David Murphy
And that's the year they will overtake peer-to-peer texts
in revenue terms, according to Juniper's latest research
http://www.mobilemarketingmagazine.co.uk/

Wednesday, May 4, 2011

Is it too small? mobile users - can you scan this?

It´s ok, if it´s too small you can always use this instead.. www.mobilehelpers.com/globaljetbusinesssolutions for no nonsense, no obligation
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A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.
The technology has seen a large uptake in Japan and South Korea. However, in the West there has been a slower adoption of QR codes
How do I use it?
Generate a QR code with all of your work contact information included. Then email that image to your friend/associates who has a G1 or 3G 4G (you get the idea.)
  1.   They install the barcode scanner app.
  2.   Open that app
  3.   Point the camera at his monitor with that image in the email. It almost instantly pops up with all of the contact info.
  4. You are now a Badass!
Trying to get your marketing department to order new business cards with them printed on them!
Better yet send them the image above and we will show them other applications of this technology to use including bluetooth marketing, simple mobile websites, text message marketing or do it yourself with the code link below for affiliate marketers
Very cool.