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Monday, May 9, 2011

Mobile Marketing Strategies - Getting Familiar With Text Message Marketing


Mobile marketing through text is essential to small and huge businesses alike. But local businesses seem to take away more from this so-called "marketing SMS" technique especially since their targeted audience are people within their locality. Come to think of it. It won't be that practical to use the text message marketing technique on folks residing in Canada if your local business is situated in New York. You should use online marketing or similar strategies for that and not through SMS. Keep in mind that mobile marketing involving text messages works best if the recipients of the updates can actually check out and drop by your store or shop.

There are several advantages of text marketing over regular marketing online. For one, the delivery of messages can be as instant as it can get with mobile marketing. Although online marketing is also fast, mobile SMS marketing is faster in various senses. The message gets read almost instantly because phones are on most, if not all, of the time, unlike PCs and other devices. You are also sure that your business SMS updates will be sent directly to the phone's inbox and not somewhere else. With e-mail marketing, for instance, there's a chance that your message will be redirected to the Spam folder. That's not good for your business and you know that. So those are just two reasons why you should consider using mobile marketing strategies. There are more notable benefits that you can learn and understand.

If you are indeed considering using mobile marketing through text, you should explore the benefits of having those so-called "short codes" for your business. With the use of such codes, your loyal customers and some interested individuals can opt-in and get important text messages and SMS updates from your business. That can also lead to better response rates and improved sales. If they ever change their mind, offer them the option to opt-out. You don't want to come off as someone forcing your business down the throats of people, do you? Ensure that you know how to make the most out of those short codes and your other mobile phone marketing efforts.

Whether you are selling or marketing mobile phones, cakes, bags or even a profession, you can really benefit from mobile marketing as long as you know exactly what you are doing. In this world wherein it's possible to send text messages online, shop through your mobile phones and find out where you're at when you're lost, mobile marketing is not a far fetched idea that you can't be successful at.








For more information on mobile marketing, please visit our website located at http://www.mobilephoneads.ca or come visit us on Facebook at: mobilephonesads.


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